the importance of video marketing
It is said that the average user spends 88% more time on a website with a video and dedicates 33% of their total time online watching videos. This number is only going to go up as time goes on. It is also said that video will increase your conversion rate by 80%. Video marketing is not only here to stay, it is here to help you grow.
Does it work?
There are 4 main reasons why video works so well:
- Attention—Video attracts people more and they like to watch video. In today’s world, video is not only a normal thing, it is expected.
- Emotion—You can capture an emotion and tell a story with video. It is a great way to get across history, testimonials and biographies.
- Perceived value—If you create a video on a product or service, there is a feeling that it is worth it. They get to see the value in what you are offering.
- Clarity—People are very visual. They need to see something to know if they like it. It is said that over 65% of the world consists of visual people and video works perfect for that atmosphere.
With a partnership from our parent company Paragon Media Group being the top choice in Wisconsin video marketing, we have the capabilities to take your video marketing to the top. We are in a unique position: we do the video in house and we know what to do with it. There are a lot of different options. Pre-rolls on media outlets, pre-rolls on video sites, search engine marketing video ads and more. We will take the guesswork out and do the research to place these videos in the right places and at the right times for your target audience.
We believe that Your Success is Our Success. It’s what makes us different. It’s what makes us Paragon.