4 End Of Summer Marketing Ideas

End Of Summer marketing tips.

Summer is winding down, but that doesn’t have to be a bad thing! There’s football, pumpkin spice lattes, and cozying up during chilly nights to look forward to – but not so fast. Sometimes the end of season can make you run out of marketing ideas . . .

End of Summer Marketing Ideas

Soak up these last few weeks of warm weather and the opportunity to boost your sales. Here are four fun end-of-summer marketing ideas:

1. Celebrate Fun and Unique Holidays

Between the Fourth of July and Halloween, there aren’t really a whole lot of things to celebrate – or so we thought. There are so many fun and quirky holidays your business can use to market your products and services! In the month of September, there’s National Swap Ideas Day, National Day of Encouragement, National Double Cheeseburger Day, and so much more. Check out a master calendar of all unique holidays and figure out how to incorporate them into an upcoming blog post and social media advertisement.

2. Host an Event

Did someone say barbeque? Make the farewell to the summer season a fun one by hosting a barbeque. This is a great way to connect with current clients and bring in some potential new ones. This is also a great way to market your business. Hang up banners, use cups, or wear hats and shirts with your business’ logo on it.

3. Market with the Weather

Is the weather hot, hot, hot? Why not give your customers an equally hot, hot, hot deal? If the temperature rises over a certain temperature, offer a discount on one of your services, or offer discounted beverages like iced tea or lemonade.

On the flip side, people are expecting hot deals… but what about cold sales? The obvious is to use the season to promote your products, so get ahead of what everyone else is doing and start advertising for something cool happening in the winter months. This not only helps you stand apart from your competitors, but it also gets your customers excited about what’s to come!

4. Try Out a New Style

Spring cleaning is out, Fall rebrand is in! This is a time when people transition into different schedules with school, work, and extracurricular activities. Why not switch up your business’ routine? Try out some new ideas, like starting up a podcast, cleaning up your website, or upgrading your logo. If you’re not sure how to design your website or where to start with graphic design, check out our blog page.

Turn the end of summer into something to celebrate! If starting a podcast or upgrading your video production sounds like the perfect way to ring in the fall season, give Paragon Marketing Group a call. We have the marketing ideas, resources, and proactive mindset to get you started. (262) 443-9092

Collaborate With Your Community

Time to Collaborate

Are you looking to grow your business’ network and increase your revenue? Of course, who isn’t? Even if you’re just looking for a way to switch up your advertising technique, we have the solution for you; collaborate with your community. Collaborating with other local businesses is a great way to combine and strengthen your skills while involving the community.

4 Reasons To Collaborate with Your Community

Collaborating with your community will . . .

1. Grow Your Network

By collaborating, you are opening up new connections to another small business within your shared community. You create new contacts for you and your employers to form successful and useful alliances. By hosting an event or seminar with them, you also gain access to their consumers and customers.

2. Save Money

Depending on what kind of partnership you’re partaking in, both companies can be splitting time and effort into production, including expenses. These expenses can vary from marketing and advertising expenses to a physical table at a local farmers market or other locations. Collaboration is a great marketing tool for your business because you can get a bigger bang for your buck by expanding your advertising to a wider audience for a lesser expense and use of resources.

3. Spark Creativity

It can be easy to get stuck in a rut. We get used to our day-to-day routine and forget to research new ways to boost our businesses online. What’s a better way to switch it up than working with a set of fresh, new eyes? Collaborating on any sort of project invites both parties to invite the skills they already have and combine them with new ones to create an entirely different marketing plan.

4. Create Connections within Your Community

Putting financial and marketing benefits aside, having the chance to talk to the people in your community is a win-win for both businesses! There are so many ways you can get involved with your community like hosting a seminar, sponsoring something fun like a bar crawl, or just a simple networking event at a local coffee shop. If hosting something in person isn’t quite your speed, you can also hold an online webinar or workshop! Any way you can work with customers in a social and exciting way, is sure to be a success.

The sky’s the limit with what you can do to collaborate with local businesses. Summer is the perfect time to host an event to get your brand out there! If you aren’t sure how to plan an event or advertise for it, the people at Paragon Marketing Group are here to help. Call or message us today (262)443-9092