To Be Found Or Not To Be Found, That Is The Question
When you go into your phone and you type in air conditioning repair you get a list of people nearby that do that, right? Imagine if you are the business owner and somebody is 20 feet from your location and they type in air conditioning repair but your name doesn’t come up? That would probably upset you, correct? Well that is because you are not listed correctly with the major search engines. The last I checked there are over 700 online directories that you can be listed on. Do all of them make sense to you? NO.
There are many directories that are specific to industries that do not make sense for everybody. If you are a doctors office then it makes sense to be listed on WebMD however if you do AC repair then it does not. How do you know which ones you should be listed on? How much time does it take to go into each one individually and make sure everything is exact. That is where a Marketing company comes in with listing expertise.
Listings are very important to SEO for a website. There are a lot of decisions that have to be made with listing and no matter how little you think they are it is very important that you make decisions prior to starting the project. Decisions like Spelling Avenue or using Ave with or without a period? What phone number do you want to use? What email? What are your hours? If you are a restaurant do you want the menu? What pictures do you want to use? What keywords do you want to use? These all seem like basic things but they are very important because ALL of your listings need to be EXACT across all platforms!
Furthermore if you take this project on yourself you have to go in and fix these on a very regular basis. There are crawlers that will go in and change the information within 6 days of fixing it. At first it is one or maybe 2 sites. After 30 days over half of the sites you fixed are changed. That is why it is much more cost effective to work with a Listing Power user service like we are. We constantly fix listings and once they are fixed the crawlers can not change them. There is a fee of course, however how much would it cost you to have to go in and fix them all the time?
What I hear all the time is that I will hire an employee to do this and make sure I stay up to date. Let’s figure this out mathematically. You pay an employee $10 per hour to go in and fix your listings and keep them up to date. Each listing service will take about 30 minutes to fix. That means you are paying that employee $360 every time they have to go through all 72 sites. Now only about half of them get changes monthly. So you will have to pay an employee $180 every month to keep them fixed. These numbers do not include taxes, insurance and all the extra payments you need to make for every employee you have. For a listing professional to come in and have them constantly fixed it will cost you between $100 – $150 per month. So the math is easy right?