Improve Your Brand With Professional Graphic Design

 In Graphic Design

Graphic design is a must for all aspects of your business right now! From website content to social media posts to email marketing, graphic design can go a long way in improving your brand. Take a look at what’s trending and how your business can take advantage of graphic design.

Aesthetic is Flexible

When choosing what aesthetic you want to use to represent your company, the possibilities are endless! Right now, all sorts of designs are trending. From 3D design to minimalism, your business can go in virtually any direction. It’s a good idea to take a look at your target audience and consider what they would interact with the most. This can be done through trial and error of posting different graphics and seeing which ones they interact with the most. You can even do formal research based on their age and what generation your main demographic is and look at what that generation is most likely to look for aesthetically.

Simple Data Visualization

Customers want to know numbers and stats in the quickest and easiest way possible. Of course, you’re the expert so information about your service or product may seem second-nature to you, but complicated to your audience. Data is constantly being circulated nowadays and it’s important to find ways to communicate it in the simplest way.

Social Media Slide Decks

Rather than trying to jam pack a bunch of information into one image or Instagram description, try disbursing your information over a couple of slides, like this. This is a great way for you to communicate a greater amount of information to your audience without overloading them.

Retro Isn’t Vintage Anymore

This could be due to the COVID-19 pandemic, but a lot of people have found themselves clinging to comfort and nostalgia lately. Retro fonts and color palettes have been resurfacing and there are so many fun things your business can do with it. Using imagery of nostalgia can be used as a sort of security blanket for your customers, making them feel safe and comfortable with your business.

Sustainability

Graphic design plays a huge role in the physical packaging of your products. When thinking about the wrapping itself, consider the possibility of positive packaging. Not only are people starting to love the look of sustainable boxes and bags, but you’re doing good by being environmentally-conscious. Eco-friendly products lead to the simplification of materials and design is included in this. Most imagery or text included on the packaging will have a more organic, simple approach to match the physical packaging.

Graphic design really is everything. It can be used on so many different platforms like your website, social media pages, email marketing, physical packaging, magazines, and more. If you’re not sure where to start or have questions about these trends and how to incorporate them into your business, Paragon Marketing Group is here to help. Contact us today!