marketing.
media advertising

marketing

the importance of media advertising

Successful advertising starts with knowing your target audience. A clear and upfront strategy is vital to an advertising campaign’s success. Your current customer data can help us create exactly what your customer base does and should look like. We do the market research to not only extend your reach in your current target audience but extend to a new target. There are many options that you can utilize to do this and Paragon, the Wisconsin media advertising company, can help you with all of them.

southeast wisconsin media advertising

our main services

Television

  • Produce
  • Script
  • Record
  • Edit
  • Negotiate
  • Placement
  • Track
  • Analyze

Our video editors have the experience and capability to create a top notch commercial or video pre-roll. With so many capabilities we have the ability to be creative and fun commercials that attracts your target demographic. We can use key members of the company to create a personal touch or we can utilize animation and creative photography to show off what your company offers. Once the commercial is created and fits the target that you desire, we then work with the local stations to create the needed schedule to target your proper clientele.

Radio

  • Produce
  • Script
  • Schedule recording
  • Work with editors
  • Negotiate
  • Placement
  • Track
  • Analyze

Our writers have a knack for creating attractive radio scripts that create a feeling that makes the customer want to call you. The key to radio is frequency and Paragon works with the local station that makes sense for your demographic to create a flight schedule that fits your needs.

Online video channels

  • Create
  • Produce
  • Record
  • Edit
  • Place
  • Negotiate
  • Advertise
  • Track
  • Analyze

There are multiple avenues to create a video channel. We can create the channel for you and create the videos needed to make your channel relevant to your demographic. We will also work with the major search engines, media partners or print companies to maximize your advertising and reach across multiple demographics.

Newspaper/Magazines

  • Design
  • Negotiate
  • Edit
  • Place
  • Schedule
  • Track
  • Analyze

Our designers have worked with many magazines, newspapers and local publications to negotiate a proper price plan to maximize your ROI. We know and research the area you are in to make sure we are using the right publications. We then track results, analyze and make changes as needed.

Paragon has the experience and capability to create a full marketing strategy across multiple platforms. More importantly we have the contacts ad ability to facilitate that strategy. We use that experience to maximize your ROI.

We believe that Your Success is Our Success. It’s what makes us different. It’s what makes us Paragon.

start your marketing services today

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