Why Does My Business Need Testimonial Videos?

 In video marketing

The first use of a testimonial dates back to the 15th century and it is still one of the best ways to get your company’s name out there! Did you know that 72% of consumers say positive testimonials and reviews increase their trust in a business? Further, 93% of brands got a new customer because of a video on social media. You can imagine the positive impact these can have on your business when you combine the two to create video testimonials. Check out why your business should start using video testimonials.

Creates A Deeper, More Personal Look At Your Business

One of the most important parts of running any successful business is communicating with your customers both current and potential. What’s better than having your current customers who you’ve created a loyal, trusting relationship with to advocate your products and services to new customers? Video testimonials give your consumers a chance to give their authentic opinion and emotions on your business.

Video Has Higher Retention Than Text

It’s said that video has a 95% retention rate while people only remember about 12% of textual information. This is because you can evoke emotion through video, therefore making people more likely to remember what was said. Further, you can make your video more engaging by creating small graphics, animation, and music to make it more interactive and lively.

Social Proof is Powerful

Social proof is “a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.” In simple terms, this means that what people see, people do. Posting video testimonials on social media platforms will encourage new clientele to follow in the footsteps of the current customers in your videos. They see that your loyal customers have had success with your products and will want to hop on the bandwagon.

Reinforces Credibility And Trust

Video testimonials can humanize your business and build trust. While written testimonials and reviews are good to establish initial interest in your business, turning them into a video allows people to connect with other real people in the most authentic way possible over social media. Giving your customers this platform shows that you trust in the quality of your services and want to document their thoughts on it. In return, this builds a strong sense of credibility.

Expand Your Horizons

Any sort of video is a great tool for your business because it can be used across a large range of platforms and you can repurpose the content. Posting video testimonials to your website is a great way to archive your work and allow your customers to view your content at any time. You can also use your videos in email marketing and, of course, on your social media platforms. The great thing about all of these things is that you can recycle and repurpose them throughout these different mediums and even repost every couple of months.


Video testimonials are one of the most powerful ways to increase credibility of your business and build trust with your audience. If you want more information about what creating a video testimonial entails or you’re not sure where to start, Paragon Marketing Group has the people and resources to help you out! Call or message us today (262) 443-9092.