Why Is Social Media So Important?
Facebook, Twitter, Instagram, and even Snapchat are all social media platforms that are dominating the internet. Their impact alone should make it pretty obvious why social media has become so important. But how does it benefit small businesses? What exactly can social media marketing accomplish?
There are a lot of benefits, one of them being that it gives small businesses a competitive advantage. If you think about it, the majority of a small business’s target audience is already using social media. In an article posted on statista.com, as of last year, 77% of Americans have a social media profile. So it makes sense for small businesses to make their mark in an already highly utilized platform.
One of the biggest benefits social media has for small businesses is the personal connection to customers. Small businesses typically focus on the community and individuals. Social Media provides the opportunity to talk about products and services with customers and have them engage and interact with the content. This is done by sharing pictures, reviews, and answering questions. These interactions in turn, create brand loyalty and awareness.
Lastly, social media is cost effective. Small businesses can reach their target audience through ads on platforms like Facebook and Instagram. Unlike huge product campaigns aimed towards large areas, small businesses can focus on targeting their local area and can update their customers on promotions or new products.
Today, having an online presence has become a must for businesses. It makes them relevant and keeps their customers updated about the latest happenings in the business. It is a research tool for customers to become more familiar with a business and decide for themselves whether they want to invest in what that business has to offer. So if you haven’t created a social media presence yet, now is the time to do so.