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Friends watching a streaming service, demonstrating the power of OTT advertising

OTT Advertising: The Future of Digital Marketing Is Streaming

OTT advertising has emerged as a powerful tool for businesses looking to expand their reach and connect with audiences in
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multiple items on a desk reflecting the importance of branding consistency for a business

Mastering Branding Consistency: Your Key to Unforgettable Impressions

Branding consistency is crucial for building a strong and recognizable brand. At Paragon Marketing Group, we understand your brand is
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An example of the power of video testimonials with the Paragon Marketing Group video team

Harnessing the Power of Video Testimonials for Your Business

Video testimonials have emerged as an impactful tool for businesses to connect with their audience. At Paragon Marketing Group, we
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a salesperson who is demonstrating marketing with the customer in mind

Marketing with the Customer in Mind: Strategies for Success

Today, it’s easy for small business owners to fall into the trap of making marketing decisions based on their personal
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Man circling the word "marketing" on a mirror, demonstrating the dilemma of businesses deciding whether to outsource their marketing.

The Compelling Case to Outsource Your Marketing Efforts

In today’s fast-paced business landscape, many companies struggle deciding whether to handle marketing in-house or outsource to a specialized agency.
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A small business owner shaking hands with a client after making a good first impression of his brand

How To Make A Lasting First Impression For Your Brand

In today’s competitive landscape, making a strong first impression for your brand could be the difference in someone choosing your
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