Why Live Streaming is a Game-Changer for Small Business Marketing

Streaming for small business is transforming how entrepreneurs captivate their audience and grow their brand to new heights. At Paragon Marketing Group, as a Wisconsin marketing company, we leverage our video production expertise to make your live and on-demand streams unforgettable, driving real results.

Benefits of Streaming for Small Business

  • Build Authentic Connections: Live streaming showcases your brand’s heart—think behind-the-scenes tours or real-time Q&As. A 2023 survey found 80% of consumers prefer watching live video from brands over reading blogs, fostering trust and loyalty. Our team crafts streams that turn viewers into raving fans.
  • Expand Your Reach: Platforms like YouTube and Facebook Live break geographical barriers, letting you pitch to customers worldwide. Businesses using live video see 3x longer engagement than with pre-recorded content. We handle flawless technical setups to broadcast your product launches or events globally.
  • Boost Engagement: Interactive streams spark real-time comments and feedback, creating dynamic conversations. Companies using live streaming report 27% higher engagement rates than traditional posts. Our marketing strategies weave streaming into your campaigns for maximum impact.
  • Cost-Effective Marketing: Streaming delivers a big impact on a small budget. With 70% of marketers noting higher ROI from video than other channels, it’s a no-brainer. Our expertise transforms minimal equipment into professional streams that rival big-budget ads, perfect for small businesses.

Why Partner with Paragon?

Streaming for small business is your ticket to standing out in a crowded market. With over 60 years of combined experience, Paragon Marketing Group delivers awesome video production and web design solutions to make your streams look amazing. We strategize, develop, launch, and maintain your campaigns, ensuring your business looks the best it can be.

Ready to ignite your brand with live streaming? Contact us today to unleash your vision. Pair your streams with our graphic design services for a brand story that leaves a lasting impression!

The Summer Scroll: How to Keep Your Social Media Engaging When Everyone’s on Vacation

Summer is here—and so is the season of beach days, backyard BBQs, and road trips. But just because your audience is mentally (or literally) out of office doesn’t mean your social media strategy should take a vacation, too.

At Paragon Marketing Group, we know that engagement can dip in the warmer months—but it doesn’t have to. With the right strategy, you can keep your brand top-of-mind and spark conversations, even when followers are scrolling from the lake.

Here are a few simple ways to stay visible, valuable, and vibrant all summer long.

Lean Into the Season

Your audience’s mindset shifts in the summer—and your content should, too. Lighten up your visuals, incorporate seasonal colors, and post about things people actually care about this time of year (think: travel, downtime, family fun, and beating the heat).

Tip: Use relevant holidays and observances to your advantage—like the first day of summer, Father’s Day, or National Ice Cream Day. A little seasonal spirit can go a long way in catching someone’s eye mid-scroll.

Shorten the Message, Maximize the Impact

When people are on vacation, they’re scrolling faster—and reading less. That’s why short-form content wins in the summer. Reels, Stories, quick polls, and carousel posts with bite-sized text are your friends.

Tip: Make it easy for people to engage with just a tap or a glance.

Schedule Smarter, Not Harder

Even your team might be juggling vacations and shorter weeks. Now’s the time to plan ahead and schedule posts in batches. A consistent posting rhythm keeps your brand present, even if your whole staff is in flip-flops on Fridays.

Tip: Take advantage of automation tools to schedule content when your audience is most active—even if you’re not.

Show Behind the Scenes

Summertime is the perfect chance to humanize your brand. Share what your team is up to—summer outings, volunteer events, office pets, or casual Fridays. These kinds of authentic moments create connection and relatability.

Tip: Don’t underestimate the power of a well-timed selfie or a behind-the-scenes reel.

Need Help With a Summer Strategy?

Whether you’re looking to freshen up your content calendar or launch a seasonal campaign that sizzles, Paragon Marketing Group is here to help. From graphics to video, captions to calendars, we’ll keep your audience engaged—while you enjoy that vacation time.

Let’s talk strategy before your social scrolls off track.