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Social Media Marketing

Understanding Social Media Marketing

In today’s day and age, social media is the staple of digital marketing. Most people are on at least one social channel, if not several. This is great news, because that means your customers are ready and waiting for your business to interact with them through these channels! With creative copy and supportive multimedia, social media can be an efficient advertising tool to engage your followers and attract new customers through organic and/or paid advertisements. We offer social media management, monitoring, and maintenance for Facebook, Instagram, Twitter, NextDoor and LinkedIn accounts.

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Benefits of Social Media Marketing

Create Brand Awareness

Brand awareness is key to acquiring new customers, but it can also help convert interest into sales. If customers are familiar with your brand, they’ll be more likely to purchase from you. Social media marketing gives your business a more interactive, personalized feel.

Inform Your Customers

Many people read their daily news or seek information from social media. Although it might not be the first place many business owners think of when they’re wanting to communicate an important announcement or launch a new product, it’s an ideal communication avenue to keep your customers informed.

Build A Loyal Community

Social media is unique in that it creates a direct line of communication between the customer and the business. Positive interaction with your customers creates a community-like atmosphere online and reveals how strongly a business is invested in its customers.

Increase Website Traffic

Your new customers are on social media, but they haven’t heard of your business. Paid social ads can target your ideal customer, act as their first digital touchpoint with your business, and then direct them to your website, where they can learn more about your business.

Generate New Leads

If you want to gain new customers, social media marketing is a great tool to add to your marketing arsenal. Whether you want to boost engaging posts, or zero in on your target customer through paid ads, new leads can be found through carefully crafted social media ads.

Sell Products & Services

Social media marketing is a great opportunity to sell your products or services, whether you’re selling organically to an established following or creating a paid advertisement to make sales, gain new customers, or plant the seed for interest in your products or services.

This depends on a number of factors, including which social media platforms you want to utilize, how many platforms you’d like to have created and managed, the number of posts published per week, and whether you’d like to do paid ads in conjunction with organic ads.

Whether you’re looking to post organically, pay for social media ads, or utilize a strategy that combines both organic and paid options, gaining a social media following doesn’t happen overnight. Both paid and organic posting require regular posting, strategy, and engaging content on a consistent basis. Depending on what goals you hope to achieve, we recommend consistent organic posting for at least 6-12 months before seeing desired results. Seeing results by implementing paid social media ads will vary depending on a number of factors, including your budget size, selected media, desired goals, and posting frequency.

Whether you want to inform your customers, build a loyal community, or generate new leads, our team stays up-to-date on the latest social media marketing trends so we can help determine the right social platform(s) for your business, develop an organic and/or paid social ad strategy, create engaging content for your social posts, and share your stories through the power of social media marketing.

Let's Get To Work

Our team is ready to create engaging content and share your stories through the power of social media marketing. We’ll make sure your business effectively reaches your target audience by staying up-to-date on the latest social media trends, posting content specific to your business, and managing your social channels’ reputation by creating and sharing what is most relevant and important to your business.