the importance of design

Graphic design is more than flashy graphics, good product demonstration or proper technique. It is about creativity and knowing what the targeted audience is looking for in order to make a purchase decision. We consistently keep up with the latest trends, concepts and technology in the design industry. We firmly believe if we are not keeping up with the latest trends then we are doing our clients a disservice.  Keeping your branding and overall marketing up to expectations is of utmost importance.

Design trends are constantly changing and the needs for your potential clients are constantly changing. The visual impact of proper design is important to your success and, therefore, important to our success. Your branding is not only a reflection of you but how we consistently use it is a reflection of us. Our graphic design team works in all aspects of design specializing in Wisconsin design.

This is an icon of southeast wisconsin design.

what we have to offer

Some of the most critical services are:

  • Brochures
  • Letterheads
  • Business cards
  • Banner advertising
  • Postcards/mailers
  • Invitations
  • Posters
  • Powerpoint/Keynote design
  • Magazines
  • Newspapers
  • Signs
  • Restaurant menus
  • Envelopes
  • Folders
  • Newsletters both print and digital

We use the latest and greatest in a variety of programs including, but not limited to, Illustrator,  Photoshop, After Effects, InDesign and many more. For design, we mainly use state of the art Apple Macs. Our graphic designers know what can and can’t be done for you and they are experts at knowing what not only the consumer wants but today’s businesses.  Whether you sell to consumers or you sell in a business to business market, our team has the expertise to help you grow and prosper. We are the choice for Wisconsin design.

All design starts with proper branding and nothing can be done without branding in mind. We will help you create that brand and will follow through to the exact specification that we decide as a team to keep that brand consistent across all platforms and working well for your desired result.

We believe that Your Success is Our Success. It’s what makes us different. It’s what makes us Paragon.

start your marketing services today

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