Harnessing the Power of Video Testimonials for Your Business
Video testimonials have emerged as an impactful tool for businesses to connect with their audience. At Paragon Marketing Group, we
Marketing with the Customer in Mind: Strategies for Success
Today, it’s easy for small business owners to fall into the trap of making marketing decisions based on their personal
The Compelling Case to Outsource Your Marketing Efforts
In today’s fast-paced business landscape, many companies struggle deciding whether to handle marketing in-house or outsource to a specialized agency.
How To Make A Lasting First Impression For Your Brand
In today’s competitive landscape, making a strong first impression for your brand could be the difference in someone choosing your
Why Your Website Content Matters
Your website is often the first impression potential customers have of your business. While visual design sets the stage, it’s
The Power of Reviews: How to Get More for Your Small Business
Positive reviews are vital for small businesses competing in the digital marketplace. With 92% of people reading online reviews before