Graphic design is a must for all aspects of your business right now! From website content to social media posts to email marketing, graphic design can go a long way in improving your brand. Take a look at what’s trending and learn how graphic design can improve your brand.
5 Ways Graphic Design Can Improve Your Brand
Can graphic design really improve your brand? Check out these 5 simple ways graphic design could help you build better brand awareness for your business:
1. Flexible Aesthetic
When choosing what aesthetic you want to use to represent your company, the possibilities are endless! Right now, all sorts of designs are trending. From 3D design to minimalism, your business can go in virtually any direction. It’s a good idea to look at your target audience and consider what they would interact with most. You can post different graphics to see which receive the most interaction. You can even do formal research based on their age and what generation your main demographic is and look at what that generation is most likely to look for aesthetically.
2. Simple Data Visualization
Customers want to know numbers and stats in the quickest and easiest way possible. Of course, you’re the expert so information about your service or product may seem second-nature to you, but complicated to your audience. Data is constantly being circulated nowadays and it’s important to find ways to communicate it in the simplest way.
3. Social Media Carousels
Rather than trying to jam pack a bunch of information into one image or Instagram description, try disbursing your information over a couple of slides, like this. This is a great way for you to communicate a greater amount of information to your audience without overloading them.
4. Retro Palettes
This could be due to the COVID-19 pandemic, but many people have found themselves clinging to comfort and nostalgia lately. Retro fonts and color palettes have been resurfacing and there are so many fun things your business can do with it. Using imagery of nostalgia can be used as a sort of security blanket for your customers, making them feel safe and comfortable with your business.
5. Sustainable Packaging
Graphic design plays a huge role in the physical packaging of your products. When thinking about the wrapping itself, consider the possibility of positive packaging. Not only are people starting to love the look of sustainable boxes and bags, but you’re doing good by being environmentally-conscious. Just like eco-friendly products lead to the simplification of materials, professional graphic design leads to more sustainable packaging. Most imagery or text included on the packaging will have a more organic, simple approach to match the physical packaging.
It’s incredible how many ways you can improve your brand with graphic design! It can be used on so many different platforms like your website, social media pages, email marketing, physical packaging, magazines, and more. If you have questions about how to incorporate these trends into your business, Paragon Marketing Group is here to help. Contact us today!