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An option to subscribe to an email newsletter on a work computer, demonstrating an example of a customer touch point

Every Customer Touch Point Shapes Your Brand’s Story

Picture this: a potential client discovers your business through a LinkedIn post, visits your website, reads your blog, and receives
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A frustrated business owner dealing with marketing fears

Conquer Your Marketing Fears: A Business Owner’s Guide to Success

As a business owner, you’re no stranger to challenges. However, marketing fears often tops the list of concerns. Why? Because
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Friends watching a streaming service, demonstrating the power of OTT advertising

OTT Advertising: The Future of Digital Marketing Is Streaming

OTT advertising has emerged as a powerful tool for businesses looking to expand their reach and connect with audiences in
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multiple items on a desk reflecting the importance of branding consistency for a business

Mastering Branding Consistency: Your Key to Unforgettable Impressions

Branding consistency is crucial for building a strong and recognizable brand. At Paragon Marketing Group, we understand your brand is
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An example of the power of video testimonials with the Paragon Marketing Group video team

Harnessing the Power of Video Testimonials for Your Business

Video testimonials have emerged as an impactful tool for businesses to connect with their audience. At Paragon Marketing Group, we
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a salesperson who is demonstrating marketing with the customer in mind

Marketing with the Customer in Mind: Strategies for Success

Today, it’s easy for small business owners to fall into the trap of making marketing decisions based on their personal
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