Ready to elevate your brand’s presence through strategic media purchases and OTT advertising? Our team is equipped to create compelling video content and offer access to our voice actor services that meet each platform’s specific standards. Whether you’re looking to make a splash on streaming services or dominate traditional airwaves, we have the expertise to guide you every step of the way.
Traditional media purchases and OTT advertising have become critical tools for businesses to expand their reach. OTT, or “over-the-top” advertising, refers to content delivered directly to viewers via streaming services, bypassing traditional cable or satellite providers. At Paragon Marketing Group, we offer media purchase solutions that encompass both traditional media buys, such as TV and radio, and OTT advertising through popular streaming platforms.
Our OTT advertising services provide our clients with direct access to advertising on streaming services, which allows for more cost-effective entry points to the market. Meanwhile, our traditional media buying services involve negotiating with radio and TV stations for optimal ad placement, ensuring your message reaches your target audience at the right time and frequency.
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Expand Your Reach
Leverage traditional and digital platforms to amplify your brand's visibility and connect with a diverse audience using video. By tapping into a wide range of media channels, you can maximize your reach so your message is seen by your target customers, both online and offline.
Create Captivating Content
Rely on our team to produce high-quality video content that meets the standards of streaming platforms. We'll handle the creative development, filming, and post-production, delivering engaging assets that capture your brand's essence and resonate with your audience.
Optimize Your Spending
Take advantage of cost-effective entry points to the market through our strategic broker relationships, which are specifically designed to negotiate the best deals on your behalf. With our industry expertise and insider knowledge, we’ll ensure you get maximum value from your advertising budget.
Customize For Every Platform
Take advantage of our expertise in creating ads that meet the specific requirements of each traditional or streaming platform. Whether it's a brief video for streaming or a longer-form ad for TV or radio, we'll tailor your content to ensure it resonates with your audience and aligns with the unique specifications of each platform.
Track Performance
You can make decisions for other marketing channels with SEO data when you integrate it into your marketing plan. In addition, it works in tandem with pay per click advertising (PPC) as both channels are directed at the same audience.
Elevate Brand Awareness
Increase your brand's visibility and engagement through strategic media purchases and OTT advertising. By leveraging a mix of traditional and digital channels, you can build top-of-mind awareness, foster deeper connections with customers, and ultimately drive more conversions and sales for your business.
OTT advertising targets viewers who watch content through internet streaming platforms rather than traditional broadcast or cable TV. It allows for more precise targeting, real-time tracking, and dynamic ad insertion.
Yes, OTT advertising is accessible to small businesses due to flexible budget options and precise targeting, making it a viable option even for businesses with limited marketing budgets.
High-quality, engaging video content that captures attention quickly works best. Ads that tell a story, showcase the product or service clearly, and resonate with the target audience are typically more successful.
Disney Campaign Manager (Hulu), YouTube, Roku, and others..