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Online Advertising

Understanding Online Advertising

Online advertising is a form of digital marketing that focuses on digital advertisements, such as pay per click (PPC), where advertisers pay search engines a fee each time one of their ads is clicked. Rather than organically “gain” visits to your website, you can purchase visits to your site through PPC. A prominent form of PPC is search engine advertising (such as Google Ads), where advertisers will bid for ad placements in a search engine’s sponsored links when a keyword related to the business is searched for using that search engine.

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Benefits of Online Advertising

Measure Your Success

While results from some marketing channels can be unclear, online advertising offers straightforward results. Every online ad click and following action – such as a purchase or an app download – is trackable. With quick results, you can make fast returns on ad investments.

Start Small Or Go Big

Regardless of budget size, online advertising spending is flexible depending on the industry. This allows you to start small and gradually ramp up ad spend, or go big right away. Either way, you’ll receive quick results to inform future decisions.

Target your Ads

Whether you want to advertise to an established client list or reach new, untapped customers, online advertising allows you to target customers using text ads in search engines or display ads on websites where you believe your target customer will be frequenting.

Drive More Traffic

As of 2022, Google gets over 8 billion searches per day. In addition to accessing this massive audience, using online advertising, such as Google Ads, enables you to tap into all the audiences within the Google Display Network, including YouTube videos and Gmail inboxes.

Gain Valuable Data

Just as online ads inform other marketing channels, valuable data can be gleaned from running online ad campaigns, including keyword and conversion data, audience location information, competitor data, and search result insights to better understand your customers.

Strengthen Mobile Marketing

If you own a smartphone or tablet, chances are you’ve used it to browse or search the Internet at some point. Data accessed from online advertisements can reveal the types of mobile devices your customers are using, which can then inform the type of online ad campaigns to run.

Like many aspects of business, running online ads is not a one and done process. In addition to developing a strategy to keep ads updated and working to their full potential, they require weekly, if not daily, monitoring to make necessary adjustments. We understand most small businesses don’t have the time required to monitor and maintain online ads. As a result, we charge an administrative fee so we can cover the regular maintenance online ads demand.

Getting optimal results from your online ads requires time and inclusion into your overall marketing strategy. After online ads are placed, they will enter a learning period before your designated audience will see them, depending on ad placements. We recommend running online ads for at least 6-12 months in conjunction with your other marketing channels before seeing results.

Whether you want to start off small, target a specific audience, or drive more traffic to your site, our team will create custom campaigns unique to your business’s product or service. We’ve been doing it for years and stay up to date on the latest trends.

Let's Get To Work

We’ll create custom campaigns unique to your business’s product or service. Our team will concentrate on impressions, clicks, and conversions that will turn into leads, and then we’ll consistently track the amount of leads you receive. Whether it be text, display, video, or retargeting ads, our online advertising expertise enables us to target your ads, drive more traffic to your site, and strengthen your mobile marketing.