The holidays are a great time to express gratitude and let the people in your life know that you care about them. Yet this goes beyond friends, family, and your employees . . . you can give thanks to your customers, too! There are many ways to reach out to your customers, but what’s better than doing it through personalized videos?
What Are Personalized Videos?
There are two types of personalized videos that you can make: automated vs individual.
With automated videos, you record one video and use it as a template to personalize your message. For example, you can switch out the name of the client and include pictures from their visit at the office or an event they attended, etc.
An individually personalized video is a video that is catered to each individual viewer. Rather than film one video to send out in a mass email to your customers, you create a script and have props that are relevant to your relationship with that client. A personalized video shows authenticity, and customers will feel valued as a result. You can get as specific as each customer’s product usage, a personalized demo, etc.
Automated video is the way to go if you are looking for something that costs less time and money to create, but individualized videos hold a stronger message and feel more meaningful.
Benefits of Personalized Video
There are so many reasons why creating videos catered to your clients will benefit your business. Here are a few:
- Encourages engagement
- Improves customer loyalty and trust
- Improves brand image
- Better customer satisfaction
- Increases email open rate
Why Are Personalized Videos So Important?
It’s important to establish loyalty and trust with your customers. Not only does it build your brand’s reputation and image, but it makes your customers feel more welcome and are therefore more likely to continue using your product and services. This day and age of digital marketing can make us feel a little disconnected at times, and this humanizes your business’ marketing efforts.
Personalized videos can go far beyond the holidays, too! You can create them for birthdays, a special occasion or launch, etc. If you’re looking to send out individualized videos to your customers this holiday season, Paragon Marketing Group can help! We have the correct tools, resources, and attitude to help you create something wonderful for your clients. (262) 443-9092