Summer is winding down, but that doesn’t have to be a bad thing! There’s football, pumpkin spice lattes, and cozying up during chilly nights to look forward to – but not so fast. Sometimes the end of season can make you run out of marketing ideas . . .
End of Summer Marketing Ideas
Soak up these last few weeks of warm weather and the opportunity to boost your sales. Here are four fun end-of-summer marketing ideas:
1. Celebrate Fun and Unique Holidays
Between the Fourth of July and Halloween, there aren’t really a whole lot of things to celebrate – or so we thought. There are so many fun and quirky holidays your business can use to market your products and services! In the month of September, there’s National Swap Ideas Day, National Day of Encouragement, National Double Cheeseburger Day, and so much more. Check out a master calendar of all unique holidays and figure out how to incorporate them into an upcoming blog post and social media advertisement.
2. Host an Event
Did someone say barbeque? Make the farewell to the summer season a fun one by hosting a barbeque. This is a great way to connect with current clients and bring in some potential new ones. This is also a great way to market your business. Hang up banners, use cups, or wear hats and shirts with your business’ logo on it.
3. Market with the Weather
Is the weather hot, hot, hot? Why not give your customers an equally hot, hot, hot deal? If the temperature rises over a certain temperature, offer a discount on one of your services, or offer discounted beverages like iced tea or lemonade.
On the flip side, people are expecting hot deals… but what about cold sales? The obvious is to use the season to promote your products, so get ahead of what everyone else is doing and start advertising for something cool happening in the winter months. This not only helps you stand apart from your competitors, but it also gets your customers excited about what’s to come!
4. Try Out a New Style
Spring cleaning is out, Fall rebrand is in! This is a time when people transition into different schedules with school, work, and extracurricular activities. Why not switch up your business’ routine? Try out some new ideas, like starting up a podcast, cleaning up your website, or upgrading your logo. If you’re not sure how to design your website or where to start with graphic design, check out our blog page.
Turn the end of summer into something to celebrate! If starting a podcast or upgrading your video production sounds like the perfect way to ring in the fall season, give Paragon Marketing Group a call. We have the marketing ideas, resources, and proactive mindset to get you started. (262) 443-9092