Drone Registration Scams—Be Aware!

Drone Registration Scams, be aware.

When you own a drone, it is mandatory that you register it with the Federal Aviation Administration (FAA) as part of the rules and regulations created in 2016. With the creation of these laws, it opens the doors for others to try and make a quick buck! The FAA has warned people who own drones to beware.

There are lots of organizations that offer their help to commercial and hobby drone owners to file an application for a registration number. Many of these so called companies try to match the look of the FAA’s website with graphics and some have gone as far as including the FAA logo. Some have seen these agencies state that they are an approved agency of the FAA. Believe us when we tell you that they aren’t and you’ll be wasting money by using them.

Some of these companies have extorted fees of almost $150 for their “service”. This is way too high, especially when the actual fee to register your drones is only $5.00 through the FAA website. For hobbyists, you will receive one number for all the drones you own and for others the fee is for each drone. The FAA does not have any regulation or will legitimize any of these outside services.

There is really only one way to be certain that your drone is registered properly and legally with the FAA. We recommend you avoid registering your unmanned aircraft anywhere but at the FAA Drone Zone. Save yourself the high fees or possible drone registration scams by only using this method. If you have any questions, you can always reach out to us at [email protected]. We’d be glad to steer you in the right direction.

Why Do I Need Video?

In today’s day and age people are very visual in nature. I know that at my house my kids are watching videos all the time. What amazes me even more is that I talk to people who say they are too busy to talk or to decide or even to go to the bathroom. However, those same people message me and say “Did you see the video on youtube? Wow, it was amazing”. Then I look at the video and it was the latest fails of the week. This is the world we live in now! People do not have the time to do as much as the world moves quickly but they can always watch the latest video.

Here is where reality crosses with marketing. We get calls everyday about video because that is what we do. Everybody wants to make a video that goes viral to promote their company. Did you know that less than 1% of videos go viral? To say that anybody has the secret sauce to make a video viral would be a lie. Not to mention, is the best representation of your company really a viral video? Viral videos are silly or show what not to do a lot of times. However, if you can get a 6 second video ad during the pre-roll of a viral video, it makes a lot of sense. The key to it is making the most out of 6 seconds. That we can do!

Having a video on the homepage of you website increases conversions by 80%. This statistic varies based on who you look up the statistic with; however, there is one common theme. Video gives you more conversions than words. Think about how many conversions you currently have from your site. Now think of how much your website costs you per lead. Who wouldn’t want the cost per lead to go down and the amount of leads to go up?

What do we record? You are not looking to be the next viral video so stop thinking it. You are wanting to show why someone HAS to have you as their vendor of choice for the project they have or why they have to buy the product they want from you. You do not have to reinvent the wheel but you do have to tell them why you! I have said it many times. Know the why of what you do. Why do people come to you? Why do people need you? Why do you exist as a company? If you answer those questions in a 15–30 second video then you can watch your leads roll. Do not try to shove 50 years into 30 seconds. It will not show well at all. Show the why now! I believe that there’s a place for history videos, bio videos and product videos, however, that place is not on your homepage. Furthermore, you should absolutely have those videos as well. Those videos should be throughout your website and they should all link to your Youtube page therefore fulfilling one requirement of content marketing.

So in short, should you have video as part of your overall strategy? YES, for sure and definitely!