Video Beyond TikTok: Using Long-Form & Shorts Together

How Smart Businesses Combine Short-Form and Long-Form Video for Real Results

Video marketing is no longer optional.

Short-form platforms like TikTok, Instagram/Facebook Reels, and YouTube Shorts have changed the way people consume content. Attention spans are shorter. Scrolling is faster. Decisions happen quickly.

But here’s the mistake many businesses are making:

They’re chasing short-form views…And ignoring long-form strategy.

Shorts grab attention. Long-form builds trust.

At Paragon Marketing Group, we see this every day. Businesses come to us frustrated because their videos are getting views, but not leads. Visibility without structure rarely turns into revenue.

The businesses seeing the strongest results in 2026 aren’t choosing one or the other. They’re using both, intentionally.

Let’s break down how to use long-form and short-form video together to drive awareness, engagement, and conversions.

Why Short-Form Video Took Over

Short-form video works because it:

  • Stops the scroll
  • Delivers fast value
  • Feels authentic
  • Requires low time commitment

Platforms prioritize it. Audiences consume it daily.

For businesses, short-form video is powerful for:

  • Brand awareness
  • Quick tips
  • Announcements
  • Behind-the-scenes content
  • Trend participation

But here’s the limitation:

Short-form builds visibility not depth.

A 30-second clip rarely answers detailed questions. It rarely explains your process. It rarely builds full authority.

At Paragon Marketing Group, we coach businesses not to mistake engagement for strategy. High views without a clear next step don’t build momentum.

Takeaway: Short-form video opens the door. It doesn’t close the sale.

The Role of Long-Form Video

Long-form video (2+ minutes, often 5–20 minutes) builds:

  • Credibility
  • Authority
  • Trust
  • SEO value
  • Conversion confidence

Examples include:

  • YouTube educational videos
  • Website service explainers
  • Testimonials
  • Webinars
  • Podcast episodes
  • In-depth product demos

Long-form video gives potential customers the clarity they need to move forward.

When we help clients develop video strategy, long-form is often the foundation. It answers deeper questions, builds transparency, and reinforces expertise.

If short-form creates interest, long-form creates understanding.

Takeaway: Long-form video answers the “why you?” question.

The Smart Strategy: Use Shorts to Feed Long-Form

Instead of choosing between formats, connect them.

At Paragon Marketing Group, we approach video as a system not isolated posts.

Here’s how:

Step 1: Create One Strong Long-Form Video

Start with one foundational video that clearly communicates who you are, how you operate, and what makes your business different.

  • How Our Process Works
  • What to Expect When Working With Us
  • Common Mistakes to Avoid When Hiring a [Your Industry] Company
  • Frequently Asked Questions We Get from Customers
  • Client testimonial interviews
  • Educational videos about your industry or services

The goal is simple: create one high-value, trust-building piece of content that can be repurposed across platforms. This becomes your foundation content. Long-form video should be intentional, structured, and built around real customer questions not trends.

Step 2: Break It Into Short Clips

From one long-form video, extract:

  • 5–10 short clips (15–60 seconds each)
  • Strong hooks
  • Key takeaways
  • Memorable quotes
  • Frequently asked questions

Each short clip should:

  • Address one specific idea
  • Include captions
  • Deliver quick value
  • End with a subtle next step

Shorts act as traffic drivers to your longer content. We often tell clients: one well-produced long-form video can fuel an entire month of short-form content.

Step 3: Distribute Intentionally

Use short-form video on:

  • Instagram Reels
  • Facebook Reels
  • YouTube Shorts
  • LinkedIn (short native uploads)

Use long-form video on:

  • YouTube
  • Your website service pages
  • Landing pages
  • Email marketing
  • Blog embeds

At Paragon Marketing Group, we ensure video distribution aligns with overall marketing strategy SEO, email, paid ads, and website content all working together.

Consistency across platforms builds recognition and authority.

Takeaway: One long-form video can create weeks of short-form content.

SEO, AEO & GEO Benefits of Long-Form Video

Video strategy isn’t just about engagement. It’s also about discoverability.

SEO (Search Engine Optimization)

Long-form video on YouTube and your website:

  • Improves time on page
  • Increases keyword visibility
  • Boosts search rankings
  • Enhances service page value

Embedding educational videos into blog posts strengthens overall authority.

We regularly integrate video into SEO strategies because search engines prioritize rich, helpful content.

AEO (Answer Engine Optimization)

Structured video content that clearly answers questions helps platforms identify your expertise.

Use titles like:

  • “What Does It Actually Look Like to Work With You?”
  • “How Much Should I Expect to Invest?”
  • “Is This Service Really Worth It?”
  • “How Long Does the Process Take?”
  • “What Makes You Different from Other Companies?”

Clear questions. Clear answers.

This increases your chance of being surfaced in AI-powered and voice-driven search results.

GEO (Generative Engine Optimization)

AI platforms pull structured, authoritative content.

Long-form video transcripts:

  • Provide context
  • Reinforce topical authority
  • Increase AI visibility
  • Support brand recognition

Short-form content alone rarely provides enough depth for generative search engines to understand your expertise.

At Paragon Marketing Group, we focus on building content ecosystems — not just posts — so businesses remain visible across evolving search technologies.

Takeaway: Long-form builds authority. Shorts amplify reach.

Common Mistakes Businesses Make

  1. Posting Shorts Without Strategy
     Random clips without connection to a larger message won’t convert.
  2. Overproducing Without Distribution
     A polished 10-minute video that no one sees doesn’t create ROI.
  3. Ignoring Captions
     Most short-form videos are watched without sound.
  4. Expecting Instant Results
     Video builds momentum over time. Authority compounds.

We encourage clients to think long-term. Sustainable visibility outperforms viral spikes.

The Importance of Authentic Video

When creating video content, authenticity matters more than perfection.
People connect with people not stock footage, not scripted corporate messaging, and not fully AI-generated avatars. They want to see your face, hear your voice, and understand the real personality behind the business.

AI can be an incredible tool for brainstorming, scripting, editing, and repurposing content. But it should enhance your message, not replace the human element entirely.

Over-reliance on AI-generated videos without real presence, real stories, and real emotion often falls flat. Trust is built through authenticity. Through tone. Through lived experience. Technology can support your marketing. But credibility comes from you.

What Video Mix Works Best?

A balanced approach:

  • 1–2 long-form videos per month
  • 6–12 short-form clips per month
  • Ongoing distribution across platforms

For small and mid-sized businesses, this is sustainable and strategic.
You don’t need daily trends.

You need consistent visibility and clear messaging.

That’s where structured strategy makes the difference.

Quick Video Marketing Checklist

  • Identify 3 core topics your customers ask about
  • Film one in-depth educational video
  • Break it into short clips
  • Add captions to all short-form content
  • Embed long-form video on your website
  • Share across multiple platforms
  • Track engagement and conversions

Simple. Repeatable. Effective.

Frequently Asked Questions

Is short-form video better than long-form?
 Neither is better alone. Short-form builds awareness. Long-form builds trust and authority. Together, they create a full-funnel strategy.

How long should long-form video be?
 Typically 5–15 minutes long enough to provide meaningful value without unnecessary filler.

Can small businesses compete on video?
 Yes. Authentic, helpful content consistently outperforms overly polished but unclear messaging.

Do I need to be on TikTok?
 Not necessarily. Short-form content performs well across Instagram, Facebook, YouTube, and LinkedIn. Choose platforms where your audience spends time.

How often should businesses post video?
 Consistency matters more than frequency. Start with monthly long-form and weekly short-form clips.

Final Thoughts: Stop Choosing Start Connecting

Short-form video gets attention.
Long-form video builds trust.

If your strategy relies on one without the other, you’re leaving opportunity on the table.

At Paragon Marketing Group, we help businesses build video systems not just content. One clear message, distributed multiple ways, built for visibility and authority.

Because real marketing results don’t come from viral moments.

They come from consistent, connected strategy.

Why Live Streaming is a Game-Changer for Small Business Marketing

Streaming for small business is transforming how entrepreneurs captivate their audience and grow their brand to new heights. At Paragon Marketing Group, as a Wisconsin marketing company, we leverage our video production expertise to make your live and on-demand streams unforgettable, driving real results.

Benefits of Streaming for Small Business

  • Build Authentic Connections: Live streaming showcases your brand’s heart—think behind-the-scenes tours or real-time Q&As. A 2023 survey found 80% of consumers prefer watching live video from brands over reading blogs, fostering trust and loyalty. Our team crafts streams that turn viewers into raving fans.
  • Expand Your Reach: Platforms like YouTube and Facebook Live break geographical barriers, letting you pitch to customers worldwide. Businesses using live video see 3x longer engagement than with pre-recorded content. We handle flawless technical setups to broadcast your product launches or events globally.
  • Boost Engagement: Interactive streams spark real-time comments and feedback, creating dynamic conversations. Companies using live streaming report 27% higher engagement rates than traditional posts. Our marketing strategies weave streaming into your campaigns for maximum impact.
  • Cost-Effective Marketing: Streaming delivers a big impact on a small budget. With 70% of marketers noting higher ROI from video than other channels, it’s a no-brainer. Our expertise transforms minimal equipment into professional streams that rival big-budget ads, perfect for small businesses.

Why Partner with Paragon?

Streaming for small business is your ticket to standing out in a crowded market. With over 60 years of combined experience, Paragon Marketing Group delivers awesome video production and web design solutions to make your streams look amazing. We strategize, develop, launch, and maintain your campaigns, ensuring your business looks the best it can be.

Ready to ignite your brand with live streaming? Contact us today to unleash your vision. Pair your streams with our graphic design services for a brand story that leaves a lasting impression!

Harnessing the Power of Video Testimonials for Your Business

An example of the power of video testimonials with the Paragon Marketing Group video team

Video testimonials have emerged as an impactful tool for businesses to connect with their audience. At Paragon Marketing Group, we understand the value and power of video testimonials, not only for attracting new clients but also for hiring top talent.

In this blog post, we’ll cover how utilizing video testimonials strategically can elevate your brand and build trust with both customers and potential employees.

How to Use Video Testimonials to Market Your Business

Discover how video testimonials can attract new clients and new talent:

Attracting Clients with Authentic Video Testimonials

Video testimonials from satisfied clients provide a genuine and relatable insight into the value your business offers. Unlike written reviews, video testimonials capture the client’s emotions, expressions, and tone, making the endorsement more credible and engaging.

A great example that demonstrates the power of video testimonials is from our client Daryl Burczyk, owner of Lilikoi Resort. Check out his video testimonial for Paragon Marketing Group below.

Are you harnessing the power of video testimonials for your business?

Takeaway: Video testimonials humanize your brand, making it easier for potential clients to trust your products or services.

Boosting Employee Recruitment with Video Testimonials

Attracting the right talent is crucial for any business’s success. Unlike client testimonials that are more likely to affect potential new customers, video testimonials from current employees can showcase your company culture, values, and the benefits of working with your team.

Job seekers researching your company can learn about current staff’s personal stories and experiences. Rather than just hoping for the best, job seekers will have a much better idea of the company culture before deciding whether to apply.

Recently, we filmed a short video testimonial to showcase the culture here at Paragon Marketing Group. Take a look:

Takeaway: Employee video testimonials can significantly enhance your recruitment efforts by providing a genuine glimpse into your workplace culture.

Capturing Testimonials with Professional Video Production

To capture compelling video testimonials, we recommend enlisting a professional video specialist. At Paragon Marketing Group, video production is a cornerstone of our services, delivering high-quality content across various platforms.

Before you pick up your smartphone to record a testimonial, consider partnering with Paragon Marketing Group. We can create videos for your website and produce effective training materials, ensuring your video testimonials are polished and impactful.

Takeaway: High-quality video production is essential for creating compelling and professional video testimonials.

Why Choose Paragon Marketing Group?

As a former video production company, Paragon Marketing Group is uniquely positioned to provide unparalleled video production services. We handle everything from filming to live streaming to post-production and ensure your videos are placed where they will be most effective. Our comprehensive approach means your video testimonials will not only look professional but will also be strategically used to achieve your marketing goals.

Here’s a Quick Recap:
  1. Video testimonials humanize your brand, making it easier for potential clients to trust your products or services.
  2. Employee video testimonials can significantly enhance your recruitment efforts by providing a genuine glimpse into your workplace culture.
  3. High-quality video production is essential for creating compelling and professional video testimonials.

Video testimonials are a powerful tool that can transform your business’s marketing and hiring efforts. By showcasing authentic client experiences and highlighting your company culture, you build trust and credibility with both potential customers and future employees.

At Paragon Marketing Group, we are committed to helping you harness the full potential of video testimonials through our expert video production and marketing services. Please visit our website at paragonmarketinggroup.com or call us at 262-443-9092 to learn more about how we can elevate your business with the power of video testimonials.

How To Make A Lasting First Impression For Your Brand

A small business owner shaking hands with a client after making a good first impression of his brand

In today’s competitive landscape, making a strong first impression for your brand could be the difference in someone choosing your business over a competitor’s. If you want your small business to stand out in the market, it’s essential to craft a memorable brand image that will resonate with your target audience.

In this blog post, we’ll explore some effective marketing tips to help your brand make a positive and lasting first impression.

How to Make a Lasting First Impression for Your Brand

Uncover four key insights into crafting a brand presence that leaves a lasting mark on your customers and prospects alike:

Plans for a brand to make a lasting first impression on a desk
How can your brand make a lasting first impression?

1. Establish a Professional Website

In the digital age, having a professional website builds credibility and attracts customers. Your website serves as the online face of your brand, providing visitors with valuable information about your products or services.

To ensure your website makes a positive first impression, your website should be . . . 

  • User-friendly. Visitors should find your website easy to navigate and understand. Your site should have a flow to make it seamless for users to explore with clear CTAs (calls to action) to move visitors toward making a purchase, booking a service, or contacting the business.
  • Visually appealing. There’s a science to color and design, and visitors will see right through a website that had no time and effort put into its design. Your website shouldn’t be filled with ads, difficult-to-read fonts, or eight different colors.
  • Mobile-responsive. Some of your client base might be on a computer. Others may be on a tablet or mobile device. If you want your site to attract the highest possible number of visitors, then it must be accessible across multiple devices.
  • Optimized for SEO. Optimizing your site for search engines will improve your site’s visibility and attract organic traffic.

Takeaway: Establishing a professional website that is user-friendly, visually appealing, mobile-responsive, and optimized for SEO will help make a positive first impression for your brand.

2. Maintain an Active Social Media Presence

Social media platforms offer a valuable opportunity to engage with your audience and showcase your brand’s personality. But have you ever visited a company’s Facebook or Instagram account and realized they hadn’t posted in a few months? Visitors are often left to fend for themselves or become “detectives” in finding the information for which they’re searching.

That’s why consistently posting relevant and engaging content on platforms like Facebook, Instagram, LinkedIn, Pinterest, Nextdoor, or other platforms can answer the questions for which visitors might be searching all while helping your brand build awareness and establish credibility in your industry.

Aside from posting consistently, here are a few ways you can actively engage with your clients on social media:

  • Respond to comments and messages promptly.
  • Stay up-to-date with current trends.
  • Note what type of content with which your visitors engage, and then share more of that content on your platforms.

Takeaway: Build positive brand awareness by maintaining an active social media presence through consistent posting and active engagement.

3. Invest in Quality Creative Assets

Compelling creative assets are essential for capturing the attention of your audience and conveying your brand message effectively. Invest in high-quality assets, including photography, videography, graphic design, and marketing materials, to convey professionalism and attention to detail.

Similarly, well-crafted copy that speaks to your brand’s values and resonates with your target audience can help you make a memorable impression and differentiate your brand from competitors. Whether you collaborate with in-house creatives or contract with a marketing agency like Paragon Marketing Group, we recommend having talented professionals create visually stunning content that reflects your brand’s personality and values.

Takeaway: Investing in high-quality creative assets can help your brand stand out and leave a lasting impression on potential customers.

4. Provide Exceptional Customer Service

Delivering exceptional customer service is key to making a positive first impression and building long-term relationships with your customers. Your branding never stops at the sales or marketing side. To maintain a positive reputation and establish your brand as one where people want to give their business (and continue giving their business), you need to provide extraordinary customer service. A few ways you can accomplish this include:

  • Responding to inquiries and concerns quickly. If there’s been an issue with a client’s service or product, one of the best ways you can manage the problem is by responding quickly so that the client understands they’re a priority. Often the way in which you defuse a tricky situation can become more memorable than the issue itself.
  • Address customer feedback and reviews thoughtfully. As a small business owner, it’s never easy to receive a critical review or negative feedback. But that doesn’t mean you can’t respond professionally, even if the review was unkind or untrue. Plus, other prospective clients will be watching and reading what you respond. How you respond will tell them whether or not your business is worth considering.
  • Go above and beyond to exceed customer expectations. There are so many ways you can accomplish this. Whether you offer a special discount, give extra attention to detail to a customer’s account, follow up on service where a client had concerns, or even offer a listening ear, you can always find a way to exceed expectations. Your customers will not forget how you made them feel.

Takeaway: By prioritizing customer satisfaction, you can create a positive reputation for your brand and earn the trust and loyalty of your audience.

Here’s a Quick Recap:
  1. Establishing a professional website that is user-friendly, visually appealing, mobile-responsive, and optimized for SEO will help make a positive first impression for your brand.
  2. Build positive brand awareness by maintaining an active social media presence through consistent posting and active engagement.
  3. Investing in high-quality creative assets can help your brand stand out and leave a lasting impression on potential customers.
  4. By prioritizing customer satisfaction, you can create a positive reputation for your brand and earn the trust and loyalty of your audience.

Crafting a strong first impression for your brand is essential for small businesses looking to succeed in today’s competitive market. By following these marketing tips and investing in your brand’s online presence, design, and customer service, you can create a memorable and impactful brand image that resonates with your target audience.

To learn more, please visit our website at paragonmarketinggroup.com or call us at 262-443-9092 to learn more. We’re here to help you elevate your brand and make a lasting impression.

3 Reasons You Should Update Your Video Marketing

Two men shooting a video marketing ad

When it comes to video marketing, it can be overwhelming to know where to start. There are so many places consumers view video today – billboards, social media, websites, TV, search engines, apps. Plus, people are no longer watching video just on their TVs or computers. Now it’s convenient to watch on smartphones, tablets, and even e-readers. Which is all the more reason it’s important to update your video marketing for your business.

Why Should You Update Your Video Marketing?

Here are three reasons you should update your video marketing now:

1. Your Aesthetics & Content Need A Refresh

Retro TV, VCR, and soda cans displaying old video marketing
Retro TV, VCR, and soda cans

Now if your video marketing hasn’t changed since the 1990s, you don’t need us to tell you they desperately need an update. But it’s not the 2000s or even 2010s anymore either, The Internet is constantly changing, and so should your online presence, video included. Are the people, the styles, the objects, or the technology in your videos outdated? A good way to find out is to put yourself in the following fictional scenario: If you were to approach a potential customer in person wearing the same style, showing the same objects, and using the same technology in your videos, would that customer be more focused on your appearance or your message?

Perhaps it’s not the tangible items that need to change in your video marketing. Is data or information in your video current? Today’s consumers are highly intelligent. With new information readily available online, having updated, accurate information in your video marketing is vital if you want customers to take your business seriously.

Source: NG Production Films

2. Your Customer Base Has Expanded

It’s certainly good news when your customer base is expanding. But with growth comes change. Remember when we mentioned there are so many ways for people to consume video today? That means your video marketing net should widen to capture more demographics and types of people. While every business has its target demographic, limiting your video marketing to attract a narrow set of people increases your potential to lose sales and customers.

A large part of online video consumption comes from newer social media platforms. TikTok didn’t exist until 2016. Stories and Reels are newer options to share video on Facebook and Instagram. And let’s not forget about LinkedIn. As of 2019, LinkedIn is the most trusted social platform for credible content. Yet only about 1% of users shared posts then! Consider that a huge opportunity to establish your business as a trusted authority in your industry using video content.

3. Your Videos Are Getting Lost in the Shuffle

Have you heard of the term “ad fatigue”? Elevato describes it as “a phenomenon that occurs when an audience becomes desensitized to an ad set causing ad efficiency to decrease.” In simpler terms, people are tired of seeing ads. This reinforces our earlier point: video is everywhere. But as a business who wants to stand out in the crowd rather than get lost in the shuffle, your video ads need to be different. How? By telling a story. Stop selling! People have been telling stories since the beginning of time. Your video marketing might have current content and subject matter, but if you’re trying to sell rather tell, you probably need to update your videos.

Another element that can impact your videos’ reach relates to branding. Video marketing is a great way to reinforce your brand using your logo, brand colors, and even tone. Does your company have a mission? Make sure every video you put out there reflects it. Does your company sell a humorous product? Or is your company a non-profit with a serious mission? Whatever tone your business adopts, be sure to create video content that aligns with your company’s vision.

Source: The Social Shake-Up

If there’s one takeaway here, it’s that video isn’t going anywhere. We encourage you to review your video marketing and ask yourself the following questions: Is the subject matter or information out of date? Are your videos failing to capture more demographics? Do your videos reflect your company’s mission and vision? Is your brand obvious in your videos?

Before we became the full-marketing agency you know as Paragon Marketing Group today, we were formerly a video production company. And with that experiences comes a world of knowledge that we are passionate about sharing with other businesses, just like yours. If you’re ready to update your video marketing, contact us today!

3 Reasons You Should Update Your Video Marketing

Two men shooting a video marketing ad

When it comes to video marketing, it can be overwhelming to know where to start. There are so many places consumers view video today – billboards, social media, websites, TV, search engines, apps. Plus, people are no longer watching video just on their TVs or computers. Now it’s convenient to watch on smartphones, tablets, and even e-readers. Which is all the more reason it’s important to update your video marketing for your business.

Why Should You Update Your Video Marketing?

Here are three reasons you should update your video marketing now:

1. Your Aesthetics & Content Need A Refresh

Retro TV, VCR, and soda cans displaying old video marketing
Retro TV, VCR, and soda cans

Now if your video marketing hasn’t changed since the 1990s, you don’t need us to tell you they desperately need an update. But it’s not the 2000s or even 2010s anymore either, The Internet is constantly changing, and so should your online presence, video included. Are the people, the styles, the objects, or the technology in your videos outdated? A good way to find out is to put yourself in the following fictional scenario: If you were to approach a potential customer in person wearing the same style, showing the same objects, and using the same technology in your videos, would that customer be more focused on your appearance or your message?

Perhaps it’s not the tangible items that need to change in your video marketing. Is data or information in your video current? Today’s consumers are highly intelligent. With new information readily available online, having updated, accurate information in your video marketing is vital if you want customers to take your business seriously.

Source: NG Production Films

2. Your Customer Base Has Expanded

It’s certainly good news when your customer base is expanding. But with growth comes change. Remember when we mentioned there are so many ways for people to consume video today? That means your video marketing net should widen to capture more demographics and types of people. While every business has its target demographic, limiting your video marketing to attract a narrow set of people increases your potential to lose sales and customers.

A large part of online video consumption comes from newer social media platforms. TikTok didn’t exist until 2016. Stories and Reels are newer options to share video on Facebook and Instagram. And let’s not forget about LinkedIn. As of 2019, LinkedIn is the most trusted social platform for credible content. Yet only about 1% of users shared posts then! Consider that a huge opportunity to establish your business as a trusted authority in your industry using video content.

3. Your Videos Are Getting Lost in the Shuffle

Have you heard of the term “ad fatigue”? Elevato describes it as “a phenomenon that occurs when an audience becomes desensitized to an ad set causing ad efficiency to decrease.” In simpler terms, people are tired of seeing ads. This reinforces our earlier point: video is everywhere. But as a business who wants to stand out in the crowd rather than get lost in the shuffle, your video ads need to be different. How? By telling a story. Stop selling! People have been telling stories since the beginning of time. Your video marketing might have current content and subject matter, but if you’re trying to sell rather tell, you probably need to update your videos.

Another element that can impact your videos’ reach relates to branding. Video marketing is a great way to reinforce your brand using your logo, brand colors, and even tone. Does your company have a mission? Make sure every video you put out there reflects it. Does your company sell a humorous product? Or is your company a non-profit with a serious mission? Whatever tone your business adopts, be sure to create video content that aligns with your company’s vision.

Source: The Social Shake-Up

If there’s one takeaway here, it’s that video isn’t going anywhere. Review your video marketing and ask yourself the following questions: Is the subject matter or information out of date? Are your videos failing to capture more demographics? Do your videos reflect your company’s mission and vision? Is your brand obvious in your videos?

If you’re ready to update your video marketing, consider contacting your local marketing agency today.

5 Video Marketing Strategies For 2021

video marketing 2021

What’s on your new year’s resolutions list? Eating healthy, staying active, and traveling of course. What about upping your video content game? 2021 is the year of fun, trying new things, and being adaptable! We’ve created a list of video marketing strategies your business should be incorporating into your marketing plan this year.

Video Marketing Strategies

What type of video content could up your marketing for 2021? Check out these 5 video marketing strategies:

1. Casual, Laidback Content

Yes, you read that right. In light of COVID-19, big video production has been put on hold. Throughout the year, we’ve seen companies create advertisements and videos from compiled home videos of their employees and customers and we don’t see this leaving us any time soon. Above anything else, people prefer authentic content. That means snippets of live streams and selfie videos from your iPhone can be used and reused on your social accounts! While they may be lower quality, they invite personality to your business and your clients can have a better understanding for your company’s message and morals.

2. Live-Streaming

You can also thank COVID for this one. Did you know that the online live streaming industry has grown 99% between April 2019 and April 2020? Live streaming has become increasingly more popular for many reasons. It’s a way for businesses to directly interact with their customers and people love it because they can watch video content with advertisements or commercials. According to Livestream, 82% of people prefer live video from a brand over standard social media posts and 80% of people prefer live streaming over reading a blog from a brand.

3. Super Short Videos

We’re talking 5-10 seconds short. We all know and love the “Skip Ad” option on Facebook and Youtube videos. Creating an advertisement that people can watch before being able to skip the ad ensures that your content is being seen.

4. Long Video

To the same degree, consumers are increasingly enjoying longer content. Perhaps it’s due to COVID and freed up time on people’s hands, people are getting more used to watching longer content. A recent study found that videos longer than 15 minutes account for 50% of all video engagement but only 8% of content. This means you can produce fewer, longer videos for better results. The key to success is to make the video exciting and engaging.

5. 360 Video and AR Content

360 video is a powerful tool to allow your audience to be more interactive with your content. This type of video is becoming more popular even for regular, every day people to use. AR content is being used by big businesses and smaller companies are slowly catching on. IKEA, for example, allows you to place their products into your living spaces to see it for their intended use.

With these video marketing strategies, your business is sure to capture the attention of new and current customers. Paragon Marketing Group is no stranger to any of these types of videography and are eager to help you launch into the new year! Call or message us today (262)443-9092

Interacting With Your Audience Using Live Video

Live video.

There are many types of video your business can pursue to engage with customers, boost sales, and enhance your brand. So, which video is widely preferred and gets the most interaction with prospective customers? Live video is capturing the attention of many, and your consumers could be a part of that audience!

Why Is Live Video Great for Audience Interaction?

Cheap and Easy Production

While large video production has its place for advertising your company and products, it can be time-consuming and costly. Live video can be as simple as using Facebook or Instagram Live with a brief script ready to use. Of course, there’s nothing wrong with putting in some extra time and resources to really get people engaged with your live video, but if you’re in a time crunch, it’s for sure the way to go.

Customer Engagement

With live videos, you’re setting up the time for your customers to engage with you. Not only is this convenient for you, but it also is for them too! This is because you’re only engaging with the people who care about you, your company, and your brand. It’s an easy way to see what kind of people are engaging with your content, which will help you decide who to target when making your next advertisement post, picture, or video.

100% Ad-Free

There’s nothing more annoying than getting really into a video, and it’s suddenly cut to a 30-second advertisement in the middle of the video. If you don’t like it, chances are your consumers don’t either. Most streaming platforms offer ad-free content for you to create. The only advertisements your customers view is that of your business.

Real-Time Engagement Tool

Not only is it a great platform to get information across to customers, but you can talk to them in real-time with live chat. Live streaming gives people the capability to ask questions, leave testimonials, or just have a conversation with you. There are even certain platforms that allow you to have a person to hop on the livestream with you to have a verbal conversation in real-time. It’s a great tool to answer questions, thank customers, or sell your products and services.

Showcase for All Content

If you want to enhance your live streams and make it all the more exciting for audience members, it’s easy to add in graphics, images, text, and even video clips into your livestream. Sometimes it’s better to show customers than to tell them about something (i.e. a new product, statistics, etc.) and live streaming is a great place to showcase all content your business has that also invites in a personal engagement tool.

So, let’s see… live streaming is ad-free, cheap and easy to do, and convenient to engage with current and potential customers. What’s not to love? It’s a powerful tool to engage with the most involved customers, invite in new customers, and easy communication for everyone! Of course, it’s important to debate what’s best for your business, which is where we come in! We have the tools to bring all of your business dreams to life. For all of your questions about live streaming, email marketing, and everything in between, we’re your neighborhood marketing company.

Interacting With Your Audience Using Live Video

Live video.

There are so many different kinds of video that your business can pursue to engage with customers, boost sales, and enhance your company’s brand. So, which video is widely preferred and gets the most interaction with prospective customers? Live video is capturing the attention of many, and your consumers could be a part of that audience!

Cheap and Easy Production

While large video production absolutely has its place in advertising for your company and products, it can be time-consuming and costly. With live video, it can be as simple as turning on the webcam on Facebook or Instagram live with a brief script for you to go off of. Of course, there’s nothing wrong with putting in some extra time and resources to really get people engaged with your live video, but if you’re in a time crunch, it’s for sure the way to go.

Consumers Use Their Time to be on Your Time

With live videos, you’re setting up the time for your customers to engage with you. Not only is this convenient for you, but it is for them too! This is because you’re only engaging with the people who care about you, your company, and your brand. It’s an easy way to see what kind of people are engaging with your content, which will help you decide who to target when making your next advertisement post, picture, or video.

100% Ad Free

There’s nothing more annoying than getting really into a video, and it’s suddenly cut to a 30-second advertisement in the middle of the video. If you don’t like it, chances are your consumers don’t either. Most streaming platforms offer ad-free content for you to create. The only advertisements your customers view is that of your business.

Real-Time Engagement Tool

Not only is it a great platform to get information across to customers, but you can talk to them in real-time with live chat. Live streaming gives people the capability to ask questions, leave testimonials, or just have a conversation with you. There are even certain platforms that allow you to have a person to hop on the livestream with you to have a verbal conversation in real-time. It’s a great tool to answer questions, thank customers, or sell your products and services.

Showcase for all Content

If you want to enhance your live streams and make it all the more exciting for audience members, it’s easy to add in graphics, images, text, and even video clips into your livestream. Sometimes it’s better to show customers than to tell them about something (ie. a new product, statistics, etc.) and live streaming is a great place to showcase all content your business has that also invites in a personal engagement tool.

 

So, let’s see… live streaming is ad-free, cheap and easy to do, and it’s super easy to engage with current and potential customers? What’s not to love? It’s a powerful tool to engage with the most involved customers, invite in new customers, and easy communication for everyone! Of course, it’s important to debate what’s best for your business, which is where we come in! We have the tools to bring all of your business dreams to life. For all of your questions about live streaming, email marketing, and everything in between, we’re your neighborhood marketing company.

How Are You Using Video In Your Marketing?

Video marketing trends.

We all know digital marketing is king in today’s age of technology, but what tops these strategies? Video marketing, which has been on the rise for the last few years, is now one of the best ways to market your business. According to Social Media Today, videos are shared 1200% more on social media than image and text combined. They also found that 64% of consumers are more likely to buy a product or service after watching a video about it. With numbers like these, who wouldn’t want to research the latest trends in video marketing? Don’t worry, we’ve already done the work for you.

Make it Personal

Before we dive into the different forms of videos to create, let’s talk content. 72% of consumers say they will only engage with marketing posts that are personalized (SmarterHQ). Making your videos more personal could mean having members from your business on screen selling a service rather than just text and graphics. Let’s say your company sells women’s clothing and that the majority of your audience are young women between the ages of 18-25, try to create content that they would find fun and relatable.

Live Streaming

While it’s recently become a popular platform, video streaming counts for over two-thirds of all internet traffic, and there’s so much your business can do with it! You can hop on a live stream and not only show customers new products, host Q&As, and make announcements, but you can interact with them in real time. Live streaming gives the option to have viewers submit their questions and comments in a chatroom while the video is happening, making communication personal and easy. Another benefit of streaming is that there’s no editing involved. Just open your laptop, start your livestream, and you’re set.

Long-form Videos

This one might surprise you, but research suggests that long-form videos are the way to go. We’ve all been told that the shorter the video, the better, especially with the short attention span of humans. However, this has recently changed. According to 23, videos under five minutes in length only receive less than one third of overall engage, whereas videos over 15 minutes can result in 50% overall engagement. This would require more pre production work and editing, but if you’re really looking to communicate with or send a message to your consumers, try it out!

Video Podcasts

Being another recent success in marketing, video podcasts are on the rise, and it’s exactly what it sounds like. Instead of just having your microphone set up, you also have a camera to record with. What’s the point? It’s always nice for consumers to put a face to the voices they’re used to hearing, and they can see exactly what’s happening in the studio. It’s another way to invite your audience on a personal level, and you have two times the amount of footage to use for marketing!

Regardless if you choose to try out one of these or all of these new video marketing techniques, remember what it’s about; your consumers. Video is one of the best tools to include new and long-term consumers in your business. It’s a way to show your appreciation for them, get out new and important information, and show the faces of your company!