How do you stand out from your competition?

 In Branding, digital marketing, small business marketing

Do you ever notice when you’re watching TV or listening to the radio, you hear a lot of businesses claiming to be the “#1 best” in the region, or even greater, the world? If you’re claiming to be the best or are striving to be, it’s important to stand out against your competitors. No matter where you go and no matter what, there’s competition. For nearly everything nowadays. Especially when it comes to selling services or a product, it’s crucial to be different from the rest and prove that you are a prospective customer’s greatest choice. From the product itself, to deals, branding, customer service, and advertisements, reach for uniqueness! We’ve discovered the best 5 different ways to stand out.

Promote Personality and Uniqueness

While there is benefit to looking at big corporations and researching what things they have done to become a successful business, it’s equally as important to be one-of-a-kind. Maybe your prices and services are similar to that of your competitors; you can’t mimic personality. Think about it from a consumer stand-point: wouldn’t you rather work with a company that sees the importance in quality service and being their authentic selves?

Story

Your consumers are people, too! They, like you, have emotions and stories. By crafting your company’s story into your pitches or advertisements, people care, and they listen. Not only does it allow for a great connection with your customers, it lets them get to know you on a personal level.

Quality

Yes, it’s great to have top-of-the-line products and services, but quality goes further than material. When in customer service and sales, are you going a step further to please your customers? By practicing quality, you can use it to your advantage from standing out from competitors. When prospectives look at your business, they would rather see positive, 5-star reviews from past and current customers than just a quality product with limited help everywhere else.

Design

We have touched on it in our blogs, about the importance of branding and websites, but design is crucial to the success of your business! The logo, name, and slogan are the first things people see when they search your business’ services. From your facebook ads to your website, colors and fonts should be coherent. Making a logo with notable design or colors will help customers remember your business and bring a personal touch.

Speed

People want to get stuff done! We live in a world where we’re constantly on the go and we want things faster. Think about how many times you needed a last-minute gift and Amazon same-day shipping helped you out. Even if your prices are similar, providing speed and efficiency is something people care about and will remember.

There are so many ways to stand out from your competitors, even beyond this list, but these are some great starting points to incorporate into your business today. For any of your traditional, digital and unique marketing needs, we’re here to help. We understand that no two businesses are the same, and we want to celebrate and accentuate your personality and uniqueness through marketing.