What to Know About Marketing

What to know about marketing.

“Marketing” is a big, broad umbrella term that we’ve all heard, but what is marketing really all about and how can it benefit your business? Chances are you’re using a bunch of marketing techniques without realizing it!
Marketing, as a general meaning, is “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” (Dictionary.com) This means that, yes, marketing is just the simple act of selling your product or services, but there is a lot more that can be done to promote and advertise your business.

Digital Marketing

This is probably the most important form of marketing, especially in the modern, digital age. Digital marketing includes:

  • Search Engine Optimization (SEO). Check out our blog about it here
  • Social Media posts and outreach. Check out our blog for tips and tricks on how to use it
  • Video marketing. Here’s a master list of all the different ways to incorporate video into your online marketing
  • Email and text message marketing. This is great to use when promoting an event or new product

There’s so much that goes into digital marketing, the possibilities are endless! If you’re not sure where to start with marketing, online is the place to begin. It’s a great way to not only promote your products and services, but it’s a great way to communicate directly with your customers.

Unique, High-Quality Service

While this one may seem obvious, the quality of your product is a great way to sell to customers and it’s the best way to stand out from competitors! Marketing your product becomes a lot easier if you and your customers understand the high quality value of it. Further, this extends to the unique face of your business. Not only do you want people to benefit from your services, but they want to get to know the unique personality of you.

Targeting Customers

This is another important aspect to understand about marketing. The best way to market your business, no matter the platform or medium, is to know who you’re selling your products to. Using Facebook or Instagram business account allows you to track the demographics of your consumers. Once you have those findings, take a look back at your posts and see which ones they interact with most, or if you’re just getting started, play around with a couple of different marketing techniques (email, social media, video, etc.) and see which one attracts the most people and go from there!

Branding

The face of your business is the first thing people see! From language to video style to the colors used in your logo, they should all be coherent and work together. This is a great marketing strategy because your consumers will become familiar with your work and find a sense of comfort when they see your posts, leading them to wanting to see your content more and more. Check out our blog on branding to get a more in depth idea of what it is.

 

Marketing can be intimidating, especially when you’re starting out, but these are great places to dip your toes into. Once you get the hang of it, you’ll be diving into the world of marketing in no time. Make sure to check out our linked blog posts to help you on your journey!

How do you stand out from your competition?

How do you stand out from your competition?

Do you ever notice when you’re watching TV or listening to the radio, you hear a lot of businesses claiming to be the “#1 best” in the region, or even greater, the world? If you’re claiming to be the best or are striving to be, it’s important to stand out against your competitors. No matter where you go and no matter what, there’s competition. For nearly everything nowadays. Especially when it comes to selling services or a product, it’s crucial to be different from the rest and prove that you are a prospective customer’s greatest choice. From the product itself, to deals, branding, customer service, and advertisements, reach for uniqueness! We’ve discovered the best 5 different ways to stand out.

Promote Personality and Uniqueness

While there is benefit to looking at big corporations and researching what things they have done to become a successful business, it’s equally as important to be one-of-a-kind. Maybe your prices and services are similar to that of your competitors; you can’t mimic personality. Think about it from a consumer stand-point: wouldn’t you rather work with a company that sees the importance in quality service and being their authentic selves?

Story

Your consumers are people, too! They, like you, have emotions and stories. By crafting your company’s story into your pitches or advertisements, people care, and they listen. Not only does it allow for a great connection with your customers, it lets them get to know you on a personal level.

Quality

Yes, it’s great to have top-of-the-line products and services, but quality goes further than material. When in customer service and sales, are you going a step further to please your customers? By practicing quality, you can use it to your advantage from standing out from competitors. When prospectives look at your business, they would rather see positive, 5-star reviews from past and current customers than just a quality product with limited help everywhere else.

Design

We have touched on it in our blogs, about the importance of branding and websites, but design is crucial to the success of your business! The logo, name, and slogan are the first things people see when they search your business’ services. From your facebook ads to your website, colors and fonts should be coherent. Making a logo with notable design or colors will help customers remember your business and bring a personal touch.

Speed

People want to get stuff done! We live in a world where we’re constantly on the go and we want things faster. Think about how many times you needed a last-minute gift and Amazon same-day shipping helped you out. Even if your prices are similar, providing speed and efficiency is something people care about and will remember.

There are so many ways to stand out from your competitors, even beyond this list, but these are some great starting points to incorporate into your business today. For any of your traditional, digital and unique marketing needs, we’re here to help. We understand that no two businesses are the same, and we want to celebrate and accentuate your personality and uniqueness through marketing.