So, you started up a social media page for your business! Maybe on Facebook, or Twitter, or Instagram. You read articles and watched videos on the importance of having a social media presence, but how can you effectively use it? Below is a master list of the top 7 tips to keep in mind when using social media to help your business succeed.
Have an objective
How do you want to use social media to help your business? What are you trying to accomplish? Determine; do you want to improve sales or improve your relationship with your customers? What kind of image do you want for your business online? Once you identify how you want to use your social pages, it will be a lot easier to create content for them.
Photos and videos are very useful when communicating with prospects and clients. It’s a great way to show off a product or to give a face to your company. People don’t always have time to sit and read every post they see on their Facebook feed, so using a photo or video that compliments your post can catch their eye and make them want to find out more.
Be authentic and transparent
Social media is a great tool to create a relationship and open communication with your clients. Whether it’s posting a photo, video, or a blog post about your business, your audience will get to know who you are, what your business is all about, and what you can do for them. Honesty is a key component to developing trust and accreditation.
Identify your target audience
Let’s say your business makes products for hair growth for men – your primary audience probably isn’t a teenage girl. Research what main platforms your target audience uses, their means of consumption (video, articles, etc.), and what kind of language you should be using to best communicate with them.
Create a calendar
Not only does creating a calendar help to keep you organized, but it can help grow your online presence. It’s estimated that internet users spend an average of 2 hours and 22 minutes a day on social media. If prospects become familiar with your presence online, they feel more connected to your business. With consistent posting, you can also determine what content is getting more views and feedback, and you will eventually get into the groove of what kind of posts work for your company and what doesn’t.
Step outside of your comfort zone
Things are constantly changing, especially in today’s digital-dominated world. If you see a trend blossoming on social media, like video marketing for example, don’t hesitate to branch out. Research the topic to figure out where to start and how to most effectively integrate it into your business. Don’t be afraid to experiment with new strategies to improve your online presence.
Social media was created to be social! It’s important to consistently answer prospective customers’ questions, but it’s also important to spark up a conversation. Social platforms are a great way for you to connect with your clients, partnering businesses, or people inside your company! Let them know that they are heard and that you acknowledge them by taking time to connect with them. Social media is a great tool to promote your business, but it’s an even better tool to show your business’ appreciation!