When creating a website there’s many things to think about. You want it to represent you and your company. You want it to represent your core beliefs and how you want the public to perceive those beliefs.
We come across one issue all the time. We offer free web reports and listing reports as part of our service. The web report is graded on many levels with 100 be the highest score that your website can get. 90 if you do not have a SSL certificate. We constantly run across sites that are 85-90 without SSL certificate. Pretty good right? Wrong! See the issue is that they are not getting conversions off of the site. The site is Mobile, It is Keyworded, it is maintained, updated, easy to navigate and linked to analytics. It ticks all of the boxes for a good site except one.
Can you guess what it is?
This one thing it is missing is more important than anything else.
This one thing they are missing is the largest representation of the company that can be.
This one thing is what makes people want to click to learn more.
Do you give up on what it is yet?
ATTRACTION! Yes I said attraction! You can have the best site in the world. It can get people to come to your site by the hundreds or even thousands. However if it does not look good than people will not want to know more about your company, product or service? Why do people want to click the contact form if they do not like what they see online? 81% of consumers research you online before they make a decision so in this case you are found but you do not look good as a company.
Imagine a website likes this scenario. You are looking to buy a car. You run across 2 ads for the exact same car and the exact same price and mileage. One is an ad that is just words and the other has pictures and a video. Which ad will you request information from? The same goes for your website. You can have the best wording in the world and you could have a literary genius write it but if people can’t see it then they can’t relate to it. I read this statistic recently “90% of information transmitted to the brain is visual which the brain will process 60,000 times faster than text information. That is an amazing number. I also read another statistic that having a video on your homepage will increase your conversions by 80%. We are in a visual world so your website needs to be as well!