According to Wordstream, viewers retain 95% of information from watching a video compared to retaining 10% from reading the same information. This trend is astonishing to me but also understandable. When I look back at things I buy online or things I learn, it is the same for me. As a matter of fact, I think it may be worse because I can’t read a long article with my attention span but I can definitely watch a video or listen to a podcast. At this point, I am wondering how much more to write and how to line it up. According to that statistic, I should end it here! However, please continue and choose to be the 10%, then please go and watch the video or listen to the podcast to remember the rest.
Every good content marketing strategy encompasses a mixture of different things: blog, video, social, web, ads, and podcasts. Obviously, it is called content marketing for a reason! Think about those things, how many of those strategies can you incorporate into a video? The big question that we always get is, why?
- According to the same article on Wordstream, a video on your home screen can increase conversions by up to 80%. Who can’t use more leads?
- Video creates a personal touch that you can’t get anywhere else. The old saying, “People do business with people they like” is still important today. It may actually be more important because of the internet.
- According to an article written by Vidyard, 65% of viewers watch more than ¾ of a video. This is not even close to what people read!
- Search Engine Optimization asks you to link and backlink as much as possible as long as it is relevant content. What can be more relevant than you talking about your product on a video?
- Content Marketing Institute says that audiences are 10 times more likely to engage, share, and comment on a video than they are a blog or social post.
- Last but certainly not least, email is more seen and more returned with a video in the message.
About a year ago, a friend of mine told me that he was going to start doing a weekly video newsletter along with his regular newsletter. I got his newsletter and I fully admit that I only read about half of it on a regular basis. Since he started doing a video newsletter every Monday, I have learned so much about what is happening and what he is doing. I never knew most of that information before, even though I received his regular newsletter. This is an example of the power of video at its finest and a perfect reason to incorporate video into your marketing campaign.
The big obstacle that you will face with this is yourself. Most people do not like to be on video and admittedly, I am one of them. I believe I have a face for radio but I do videos on a regular basis because that is what is being asked of me by our clients. In the next article, I will talk about what you will do with a video once you have it.