Fall is a time for change, focus, and hustle. In nature, fall is a time for death, but this also means a time for rebirth. How do we take this idea and translate it to our business? Creating some new fall marketing ideas is a great place to start.
Try These Top 6 Fall Marketing Ideas
We found the top 6 fall marketing ideas you can take advantage of this upcoming season. Check them out below:
1. Celebrate New Holidays
Halloween, Thanksgiving, and Christmas are always fun holidays to celebrate, but finding smaller holidays that relate to your business is great to use for marketing to new and current customers. For example, if you’re running a local coffee shop, offer deals and celebrate National Coffee Day (September 29). If you run a restaurant, consider celebrating National Pasta Day on October 17th!
2. Collaborate with Local Businesses and Organizations
People recognize fall as a way to spend time with friends and family, especially in your local community! Working with other businesses to host something like a special discount, promotion, or something fun like a cookout. This is a great way to expand your connections and bring in potential customers.
3. Take Advantage of Holiday Spending and Savings
On one end, this is the time of year where people spend a little more on themselves and family members for holiday gifts. At the same time, people love to save and will splurge on something if it’s a deal (Black Friday, Cyber Monday, etc.) Take advantage of this and get creative with some discount deals and announcements!
4. Express Gratitude and Thankfulness
While it’s important to express gratitude all year around, the holidays remind us of how thankful we are for family, friends, your business, and your customers! Your marketing techniques don’t always have to revolve around a service or product. Sometimes putting in the time and effort to say “thank you” to loyal customers goes a long way.
5. Get Creative with Themed Giveaways
Who doesn’t love themed gifts? People go especially crazy for pumpkin spice flavored anything. Take advantage of the tropes of fall like pumpkins, colored leaves, movies and hot cocoa, and more to add to your business’ ads or posts. Not only will this attract your audience to the post itself, but it will also encourage them to reach out to find out more information about your services and products – don’t be afraid to get creative!
6. Boost Your Media Output
Especially in Wisconsin, the chilly weather invites people to cozy up inside. Because of this, people are probably seeking out more things on social media to watch and interact with. This is a great time to up your video production game and put out some awesome material for your new and current customers.
Now that you have all of these awesome fall-themed ideas for your business, it can be difficult to find a good starting point. If you have a seed of an idea or a fully bloomed proposal, Paragon Marketing Group is here to help you every step of the way. Call or message us today for more information! 262.443.9092