Imagine if you will, you’re trying to sell your awesome product, but your Baby Boomer client is checking snail mail while your Gen Z prospect is glued to TikTok. Welcome to generational marketing, where one size definitely doesn’t fit all! In 2025, connecting with business owners across generations is like herding cats—tricky, but doable with the right strategy.
Why Generational Marketing Isn’t Just Buzzword Bingo
Each generation has its own quirks, and nailing their preferences is your ticket to marketing glory. A 2024 HubSpot report says 78% of marketers see better ROI when they tailor campaigns to specific age groups. That’s not pocket change! Whether it’s a Boomer’s love for a good ol’ brochure or Gen Z’s obsession with Reels, understanding these differences is key. At Paragon, our marketing services division—think digital, traditional, and stellar social media management—crafts campaigns that hit the bullseye, no matter the audience.
Baby Boomers: Old-School Charm, No TikTok Required
Baby Boomers (1946–1964) are the kings of business, owning 51% of U.S. small businesses, per a 2023 SBA report. They’re all about trust and face-to-face interaction. When it comes to deliverables for this group—think direct mail that feels personal, TV ads with heart, or websites that don’t require a PhD to navigate. Fun fact: 70% of Boomers check email daily, so a solid newsletter is your friend.
What Flops: Trying to sell them using a viral video or something out of their comfort zone equals disaster? You’ll get the side-eye faster than you can say “hashtag.”
Paragon’s Magic Touch: Our web design crew builds Boomer-friendly sites, and our traditional marketing pros whip up mailers that scream “we get you.”
Gen X: The No-Nonsense Crowd
Gen X (1965–1980) is the unsung hero of business owners, running 33% of companies. They want real talk with zero fluff. Think of them as the no BS, cliff note version group. Targeted ads on Facebook or LinkedIn, paired with crisp 30-second videos, are their achilles heel. 62% prefer brands that cut to the chase, says a 2024 Statista survey.
What Flops: Grainy visuals or pushy sales pitches? They’ll ghost you faster than you can possibly imagine.
Paragon’s Magic Touch: Our video production and social media management teams create authentic, polished content that Gen X can’t resist.
Millennials: Purpose, Pizzazz, and a Side of Values
Millennials (1981–1996) are hitting their stride, owning 12% of businesses. They’re suckers for brands with a soul—think of eco-friendly feels or community givebacks. Instagram and YouTube dominate their world, and 49% trust influencers, per a 2024 Nielsen study. Bold visuals and storytelling seal the deal.
What Flops: Stuffy corporate ads will fall flat! They’ll swipe left in the blink of an eye.
Paragon’s Magic Touch: Our graphic design and social media management pros craft vibrant, value-driven campaigns that make Millennials really take notice.
Gen Z: Short, Snappy, and Super Real
Gen Z (1997–2012) is the new kid on the block, just starting to launch ventures and digging in their heels. They’re glued to their phones for 7+ hours daily, obsessed with TikTok and Instagram Reels. Quick, quirky videos and user-generated content are gold—80% want brands that feel “real.” Transparency, like showing your blooper reel, is non-negotiable.
What Flops: Long-winded ads or stuffy billboards? They’ll scroll past faster than you can say “OK, Boomer.”
Paragon’s Magic Touch: Our video production and social media management gurus churn out snappy, authentic content that keeps Gen Z hooked.
Paragon Marketing Group: Your Generational Marketing Sidekick
Let’s face it—marketing to four generations is like juggling flaming torches while riding a unicycle. You need a partner who’s got your back. Enter Paragon Marketing Group. With 100’s of happy clients, thousands of hours filming, and a marketing services division that rocks everything from social media management to web design, we’re your one-stop shop. We strategize, develop, launch, and keep tweaking with analytics to ensure your campaigns are as successful as possible. Ready to make every generation fall in love with your brand in 2025? Let us know how we can team up together for 2025.
