Summer is here—and so is the season of beach days, backyard BBQs, and road trips. But just because your audience is mentally (or literally) out of office doesn’t mean your social media strategy should take a vacation, too.
At Paragon Marketing Group, we know that engagement can dip in the warmer months—but it doesn’t have to. With the right strategy, you can keep your brand top-of-mind and spark conversations, even when followers are scrolling from the lake.
Here are a few simple ways to stay visible, valuable, and vibrant all summer long.
Lean Into the Season
Your audience’s mindset shifts in the summer—and your content should, too. Lighten up your visuals, incorporate seasonal colors, and post about things people actually care about this time of year (think: travel, downtime, family fun, and beating the heat).
Tip: Use relevant holidays and observances to your advantage—like the first day of summer, Father’s Day, or National Ice Cream Day. A little seasonal spirit can go a long way in catching someone’s eye mid-scroll.
Shorten the Message, Maximize the Impact
When people are on vacation, they’re scrolling faster—and reading less. That’s why short-form content wins in the summer. Reels, Stories, quick polls, and carousel posts with bite-sized text are your friends.
Tip: Make it easy for people to engage with just a tap or a glance.
Schedule Smarter, Not Harder
Even your team might be juggling vacations and shorter weeks. Now’s the time to plan ahead and schedule posts in batches. A consistent posting rhythm keeps your brand present, even if your whole staff is in flip-flops on Fridays.
Tip: Take advantage of automation tools to schedule content when your audience is most active—even if you’re not.
Show Behind the Scenes
Summertime is the perfect chance to humanize your brand. Share what your team is up to—summer outings, volunteer events, office pets, or casual Fridays. These kinds of authentic moments create connection and relatability.
Tip: Don’t underestimate the power of a well-timed selfie or a behind-the-scenes reel.
Need Help With a Summer Strategy?
Whether you’re looking to freshen up your content calendar or launch a seasonal campaign that sizzles, Paragon Marketing Group is here to help. From graphics to video, captions to calendars, we’ll keep your audience engaged—while you enjoy that vacation time.
