Marketing
Marketing Your Business Is A Necessity
As a full-service marketing group, Paragon Marketing Group is proud to marry digital and traditional solutions to provide unique, interesting content that, when all brought together through multiple channels, will deliver a singular message to your target customers in a simplistic manner.
While the industry constantly evolves and changes, we aim to stay current with the latest trends and deliver solutions that will attract new customers, engage your regulars, and ultimately drive interest in your products and services.
We understand there’s no “one size fits all” when it comes to marketing your business. Everyone’s needs may be different, but we’ll always provide the same high quality of service and attention to each client.
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Services
Email Marketing
Email marketing is a dynamic marketing channel that creates brand awareness, informs customers about your products and services, generates leads, develops customer relationships, and more.
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Online Advertising
Online advertising requires creativity and strategic planning to be effective. We'll reach your target audience through the best platform that reaches your goals.
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Listings
When your business is listed in the appropriate online directories, listings build trust, provide legitimacy, and get your business exactly where it needs to be: in front of your customers.
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Podcasts
With the right gear and innovative strategy, podcasts will educate listeners, advertise your services, or invite your customers into a casual conversation, depending on your goals.
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Social Media
With creative copy and supportive multimedia, social media can be an efficient advertising channel to engage your followers and attract new customers through organic and paid posts.
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Direct Mail Marketing
Market directly to your customers using this turnkey channel by sending postcards to local customers on a one-time or recurring basis.
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Blog Writing
Connect with clients and improve online visibility with monthly blog posts optimized for search engines. Keeps your audience informed about industry trends, important announcements, and updates to your products or services.
Media Purchases & OTT Advertising
Expand your brand's reach and maximize your ad spend with our media purchasing services, including traditional TV, radio ads, and OTT advertising on streaming platforms.
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We understand there’s no “one size fits all” when it comes to defining your marketing budget. Every business is in a different place in their journey. While some companies want to maintain their market share, others want rapid growth. In our line of business, we’ve found it’s common for businesses to spend 5–25% of their gross sales on marketing. At Paragon Marketing Group, we’re happy to offer customized solutions for your needs. We’d love to work with you and your budget to help you reach your goals.
Developing a marketing strategy and seeing results won’t happen overnight. Many factors can and will impact marketing results. At Paragon Marketing Group, we’ve learned that success typically happens sooner for businesses with well thought-out marketing strategies applied on a consistent basis.
As a full-service marketing group, we aim to stay current with the latest trends and deliver solutions that will attract new customers, engage your regulars, and ultimately drive interest in your products and services. Imagine the advantage you would gain from hiring a team of marketing professionals with expertise in all aspects of marketing rather than limiting yourself to the cost and value of a single individual’s expertise. We understand that every business has unique marketing needs, but we promise to always provide the same high quality of service and attention to each client.