Top 6 Fall Marketing Ideas

Top 6 Fall Marketing Ideas

Fall is a time for change, focus, and hustle. In nature, fall is a time for death, but this also means a time for rebirth. How do we take this idea and translate it to our business? Creating some new fall marketing ideas is a great place to start.

Try These Top 6 Fall Marketing Ideas

We found the top 6 fall marketing ideas you can take advantage of this upcoming season. Check them out below:

1. Celebrate New Holidays

Halloween, Thanksgiving, and Christmas are always fun holidays to celebrate, but finding smaller holidays that relate to your business is great to use for marketing to new and current customers. For example, if you’re running a local coffee shop, offer deals and celebrate National Coffee Day (September 29). If you run a restaurant, consider celebrating National Pasta Day on October 17th!

2. Collaborate with Local Businesses and Organizations

People recognize fall as a way to spend time with friends and family, especially in your local community! Working with other businesses to host something like a special discount, promotion, or something fun like a cookout. This is a great way to expand your connections and bring in potential customers.

3. Take Advantage of Holiday Spending and Savings

On one end, this is the time of year where people spend a little more on themselves and family members for holiday gifts. At the same time, people love to save and will splurge on something if it’s a deal (Black Friday, Cyber Monday, etc.) Take advantage of this and get creative with some discount deals and announcements!

4. Express Gratitude and Thankfulness

While it’s important to express gratitude all year around, the holidays remind us of how thankful we are for family, friends, your business, and your customers! Your marketing techniques don’t always have to revolve around a service or product. Sometimes putting in the time and effort to say “thank you” to loyal customers goes a long way.

5. Get Creative with Themed Giveaways

Who doesn’t love themed gifts? People go especially crazy for pumpkin spice flavored anything. Take advantage of the tropes of fall like pumpkins, colored leaves, movies and hot cocoa, and more to add to your business’ ads or posts. Not only will this attract your audience to the post itself, but it will also encourage them to reach out to find out more information about your services and products – don’t be afraid to get creative!

6. Boost Your Media Output

Especially in Wisconsin, the chilly weather invites people to cozy up inside. Because of this, people are probably seeking out more things on social media to watch and interact with. This is a great time to up your video production game and put out some awesome material for your new and current customers.

Now that you have all of these awesome fall-themed ideas for your business, it can be difficult to find a good starting point. If you have a seed of an idea or a fully bloomed proposal, Paragon Marketing Group is here to help you every step of the way. Call or message us today for more information! 262.443.9092

What is SEO and How Can Your Business Use It?

Online marketing is an important factor to the growth of any business nowadays, especially through search engines. You have PPC, which are Pay-Per-Click ads and SEO, which is Search Engine Optimization, or in other words, real and organic clicks. Sure, PPC is a great option for your company, but did you know that organic results are 8.5x more likely to be clicked on than paid search results?

SEO can be intimidating and difficult to understand, but we’ve broken it down into simple terms. SEO is a process of optimization for your website to accumulate and receive real, organic, and unpaid clicks from search engine results. When a user searches for certain keywords or topics, search engines scan through websites to figure out which ones are easiest to navigate through, read, and understand.

So, how can your business most efficiently take advantage of and use SEO?

The first thing you can do is make changes and improvements to your website where needed. Search engines file through many different things on your website like your title page, subheadings, internal links, and body content. By making improvements to these things, search engines can better understand what your business is about, dive deeper into understanding your business with internal links, and better find keywords and phrases to match the user’s search.

As mentioned before, keywords and phrases are also important to content marketing. The more content you create around certain keywords, the higher your page will rank on search engine result pages. This can also be carried over to voice searching. Voice search is the new way people are using their search engines, and you should take advantage of it! It’s said by ComScore that by 2020, 50% of all searches will be voice searches. When speaking, people are typically more conversational, so your website’s content should match that to better enforce keywords and phrases.

Content marketing isn’t only useful to your customers, but can help out search engines, too. It’s important to have plenty of content, like blog posts, videos, and social media posts to rank your page higher in search results. How is this helpful? Well, let’s say you posted a few blogs and a video on how to use camera drones. Users googling “how to use camera drone” will want to spend more time on your site because there are a lot of tools you have provided for them to navigate through.

Stay relevant! It’s important to consistently add to your site because search engines and users love good content. If you’re in a rut for ideas for a blog post or visual content, take an old post and rewrite it to make it more up-to-date and fresh. Don’t post something just because your site’s due for an update. Take time to search for quality content that people want to read about; quality content makes for a trusted relationship between you and your users.
SEO can be a long process, but by taking the time to really up your content with keywords and videos, and staying active on your site and socials, you’re sure to bring in new and organic traffic.

Tips When Using Social Media

Social media tips.

So, you started up a social media page for your business! Maybe on Facebook, or Twitter, or Instagram. You read articles and watched videos on the importance of having a social media presence, but how can you effectively use it? Below is a master list of the top 7 tips to keep in mind when using social media to help your business succeed.

  1. Have an objective

    How do you want to use social media to help your business? What are you trying to accomplish? Determine; do you want to improve sales or improve your relationship with your customers? What kind of image do you want for your business online? Once you identify how you want to use your social pages, it will be a lot easier to create content for them.

  2. Be visual

    Photos and videos are very useful when communicating with prospects and clients. It’s a great way to show off a product or to give a face to your company. People don’t always have time to sit and read every post they see on their Facebook feed, so using a photo or video that compliments your post can catch their eye and make them want to find out more.

  3. Be authentic and transparent

    Social media is a great tool to create a relationship and open communication with your clients. Whether it’s posting a photo, video, or a blog post about your business, your audience will get to know who you are, what your business is all about, and what you can do for them. Honesty is a key component to developing trust and accreditation.

  4. Identify your target audience

    Let’s say your business makes products for hair growth for men – your primary audience probably isn’t a teenage girl. Research what main platforms your target audience uses, their means of consumption (video, articles, etc.), and what kind of language you should be using to best communicate with them.

  5. Create a calendar

    Not only does creating a calendar help to keep you organized, but it can help grow your online presence. It’s estimated that internet users spend an average of 2 hours and 22 minutes a day on social media. If prospects become familiar with your presence online, they feel more connected to your business. With consistent posting, you can also determine what content is getting more views and feedback, and you will eventually get into the groove of what kind of posts work for your company and what doesn’t.

  6. Step outside of your comfort zone

    Things are constantly changing, especially in today’s digital-dominated world. If you see a trend blossoming on social media, like video marketing for example, don’t hesitate to branch out. Research the topic to figure out where to start and how to most effectively integrate it into your business. Don’t be afraid to experiment with new strategies to improve your online presence.

  7. Be interactive

    Social media was created to be social! It’s important to consistently answer prospective customers’ questions, but it’s also important to spark up a conversation. Social platforms are a great way for you to connect with your clients, partnering businesses, or people inside your company! Let them know that they are heard and that you acknowledge them by taking time to connect with them. Social media is a great tool to promote your business, but it’s an even better tool to show your business’ appreciation!