Text Marketing Gets Results

text marketing.

Business owners are always looking for ways to grow their contact lists. Whether it is going to networking events, social gatherings, or email campaigns; increasing the amount of prospects to keep the sales funnel full is crucial.  What is the one thing that most everybody has and they use everyday? You guessed it, cellphones! So why not use them to your advantage? Our firm recently used a texting campaign in order to grow a clients list. 

The Oconomowoc Chamber of Commerce was discussing ways at their monthly marketing meeting to drive traffic to a section of their website.  This section is where chamber members can post specials, coupons, or other items for the public to take advantage. Currently, the section was not being utilized to its full potential by the members so the chamber wanted to find a way to increase its use by its members. There were many attempts using other methods to increase its use but those methods had fair success.  We made a suggestion to try a text marketing campaign during a recent locally sponsored movie event in the downtown area.

The approach for this was actually very simple.  The creation of the texting account took no more than 10 minutes to set up and ready to go.  The staff of the chamber created a flyer that business owners could post in their stores for the public to see during this event as many people enter a variety of stores during the event.  An email was drafted and sent to all members announcing the new “texting program” and urging them to participate. All the businesses needed to do was print the flyer, post in their store and place their special on the chambers website through their portal.  That was it..quick and painless.  

The chamber saw a dramatic increase in usage of this section of their website by its members totaling an increase of 17 additional users.  But what was even better than this was the increase in contacts and visits the chamber received through the texts. On the night of the event, there were 108 direct responses to the texting campaign from people entering in the chambers texting number.  Which means that the chamber collected 108 new contacts to promote future events and members specials to. In addition to collecting new contacts, the members specials section of the website saw 292 user visits the night of the event. 

So as you can see through the results of this actual event, you can use technology to your advantage to raise awareness for your business and grow your audience.  It just takes a little time and effort to set up the system and you’re off and running.

Marketing and Community volunteering. Do they go together?

This is a compilation of Community advocate words.

Let me give you the short answer, YES definitely volunteer!! This would not be a blog if I just left it at that though, as I need to make sure this article is SEO friendly. Many of us do things for others and being a good corporate citizen, we will take on community needs quite often. As a company, we take on about 10 of them in total. Even though we are a small business, we have a belief that the more we give the more we get. Our belief in this philosophy is so strong that our president requires us to be a part of something. We have youth coaches, board members, and volunteers all as part of our organization. Admittedly though, we have never really taken any credit for anything we do. We do it because we love it; we believe in the organization and their cause. That is where we are right and wrong at the same time.

We are right because morally it is the right thing to do. One of the organizations that we help take care of is our veterans, which we all should have a responsibility to. Some other organizations we are involved with are taking care of our children and of families that do not have the money for health insurance. Last but not least, we help churches with marketing for new members of a congregation and also internally with current congregates. We believe that God has put us in a position to help and that is why we HAVE to do it.

However, we are wrong as well. We are wrong to not take the credit for helping. We are wrong in not trying to advertise that we are helping a great organization. Ultimately, if you think about it, we are helping the organization and ourselves at the same time. By us saying that we are helping the organization we are telling more people about the organization and the mission they believe in.

This can be a double edged sword however. You want to check into the organization before you start supporting them. A few things we take a look at are location, financials, leadership and their overall goal. Remember that your name is going to be attached with this organization so you want to make sure that they are a reputable company that supports the mission they created. We have all heard of large organizations that have a reputation for extravagance. The amount of money you donate does not go directly to the mission. I personally have heard of admin fees reaching 80% or more. So, make sure you do your homework first and make sure that you not only want the mission, but the organization is one that you can offer your full support to as well.

So, YES you should take credit for your generosity. You are helping them as much, if not more, than you are helping yourself. Whatever you decide is right for you and your organization, your heart is in the right place. Charitable organizations depend on people like you to improve and enhance the mission they set into motion.