The Why’s of Marketing

asking why five times

So when we consider all that goes into marketing, the big “why’s of marketing” we often hear from clients are . . .  

  • “Why is marketing necessary for my business to succeed?”
  • “Why do I have to embrace digital marketing?”
  • “Why is marketing going to make my business any different than other businesses?”
  • “Why do I need to establish a brand?”
  • “Why should I consider outsourcing my marketing to Paragon Marketing Group?”

And we could go on. Now, you might have asked or heard different why’s, and that’s okay. But in some way or other, marketing impacts all of us, every single day. And as a business owner, understanding marketing isn’t just essential to running your business; marketing will help establish your business in the industry and expand its reach.


5 Why’s of Marketing You Should Consider

If you’re a small business owner, here are some “why’s of marketing” you should consider . . . 

A business owner considering the why's of marketing
Which “why’s” should you consider when it comes to your marketing?

Why Is Marketing Necessary for Your Business to Succeed?

Marketing will help your business succeed because it . . . 

  • Creates awareness of your products or services
  • Builds relationships with customers
  • Establishes your credibility as a business
  • Gives you valuable information so you can measure your success
  • Helps you compete in the marketplace

Why Should You Embrace Marketing?

Unlike traditional marketing methods, digital marketing . . . 

  • Is cost-effective, scalable, and measurable
  • Not limited to geography
  • Allows you to target the right audience for your business
  • Gives your business more touchpoints with customers

Why Is Marketing Going to Make Your Business Stand Out from Others?

Marketing will help your business stand out because it . . .

  • Offers you the ability to show and tell why your business is different from others
  • Gives you endless opportunities to set your business apart from competitors
  • Provides a place for you to engage with customers to find out exactly what they want
  • Offers social proof (testimonials, reviews) of your business’s success

Why Do You Need to Establish a Brand?

Establishing your brand will . . . 

  • Corroborate your business’s credibility
  • Increase customers’ familiarity with your business
  • Convert interest into sales
  • Build trust with your customers

Why Should You Consider Outsourcing Your Marketing to Paragon Marketing Group?

Paragon Marketing Group is worth hiring because . . . 

  • We can run your marketing, while you focus on running your business
  • Together, we have more than 60 years of combined experience that covers every aspect of marketing
  • We desire to help organizations, whether they’re personal, corporate, or anything in between
  • We specialize in helping small businesses, startup businesses, Christian businesses, and nonprofits
  • We promise to work with you every step of the way so we can make your vision a reality

So . . . have we convinced you that marketing your small business is absolutely essential? Okay, maybe you still have some questions. Or, maybe you’re already trying your hand at marketing your business yourself. If that’s the case, we have some good news for you:

You started — and that’s often the hardest part. But if you’re looking for help or advice, or maybe just need someone to take some of the marketing off your plate, that’s exactly what we’re here for. Contact us by visiting our website at paragonmarketinggroup.com or call us at 262-443-9092. We can’t wait to help you!

5 Reasons to Outsource Your Marketing

“Why should I hire you if I can just figure it all out myself?” This is a common question we’ve heard when we talk about why you should outsource your marketing.

And that’s a great question. This might not apply to EVERY business. But most small businesses that are struggling to juggle everything are going to want to hear this. So here are 5 reasons we think it’s time for MOST businesses to outsource their marketing.

Business owner feels overwhelmed. He should consider outsourcing his marketing.
Feeling overwhelmed? Maybe it’s time to outsource your marketing!

5 Reasons to Outsource Your Marketing

1. You’re Juggling Too Many Things

When you have to do everything yourself, two things often happen:

  • You can’t perform every task at a high level because you’re too busy trying to do everything, so often you’re unable to give the necessary attention to all aspects of your business; OR
  • You forget about or give up on trying to do everything, so things like marketing fall by the wayside because you don’t have the time to dedicate to it.

If you see yourself in either or both of those situations, you’re not alone. You’re just juggling too many things, like this business owner.

2. You’re Focused on the Short Term

Like all good things in life, marketing takes time. And that time is a commitment you make to really invest in your business. But most business owners are often just trying to get through the next day, the next week, or the next month. And when it comes to marketing, this mindset is doomed to fail. Why? Because you’re focused on just the short term. It’s time to change your focus.

How do you start thinking with a long-term perspective? Since marketing strategies need regular planning and constant attention, you can start seeing results over time. Unfortunately, it is a rare business owner who can dedicate enough time to create a long-term plan specific to marketing.

That’s why many business owners will throw ideas at the wall and hope for the best. But this rarely works, if ever. And that’s why outsourcing your marketing to a team with the time can prepare your business to be successful over the long term.

3. You’re Losing Valuable Time

We often think of most things to purchase in terms of cost. How much is this lunch going to cost me? Am I going to have enough money to spend on my daughter’s dream wedding? How many dollars did your spouse just spend on that boat?! But what about the cost of your time . . . ?

If you’ve noticed a common thread through all these points, is that in most cases, business owners don’t have the luxury of time to dedicate to marketing. Ask yourself what all you could accomplish if you didn’t have to do all or any marketing by yourself.

Or maybe you haven’t spent much time on marketing, but it’s something you wish you had time for. A great marketing plan takes time and effort to create. And we’d love to help you do that!

4. You’re Limited to Only One Person’s Knowledge

Now maybe you or someone on staff has some marketing experience. That’s awesome! But what if you could multiply that knowledge? Together at Paragon Marketing Group, we offer more than 50 years of experience covering every aspect of marketing. Imagine what you could accomplish with so much more knowledge!

Let’s say you don’t have a background in marketing, but you’re considering hiring a person in-house. Now, this isn’t a bad solution, but consider the difference between hiring a full team of marketing experts as opposed to paying a single person a salary.

5. You Could Have So Many More Services at Your Disposal

Outsourcing your marketing truly does come with its perks. Consider all the additional services you could have employed for your business:

That’s a lot of services! And you could have all of them at your disposal if you outsource your marketing to a full-service group like Paragon!


You now have 5 great reasons to consider outsourcing your marketing. 

Now it’s pretty natural to have doubts or uncertainties about moving forward. It’s a big step. So as you have questions, talk to us. We’d love to discuss things further and find out how we can really take your marketing to the next level, and relieve that pressure you’ve been facing to do everything yourself.

You can contact us by visiting our website at paragonmarketinggroup.com or call us at 262-443-9092. We’d love to hear from you.

12 Tips Of Holiday Marketing

Here's our gift of holiday marketing tips for small businesses!

Blink, and the holiday season is almost upon us! But did you know the holiday marketing season is already here? Which begs the question: are you ready? Despite inflation, this holiday season could likely experience record-high spending. We want to help you prepare your business by offering our top 12 holiday marketing tips.


12 Holiday Marketing Tips

Now, you might be wondering why 12 tips. Why not 5 or 10? Well, there are 12 days of Christmas. Jesus had 12 disciples. There are 12 months in a year. And you probably need to prepare for what could be your busiest month of sales, which also happens to be during the 12th month of the year. Plus, we’re fans of the number 12. So without further ado, here are our 12 holiday marketing tips:

A laptop, mug, and book on a desk. The workplace is set up for a person to use holiday marketing tips for their business this season.
Use our top holiday marketing tips this season to prepare your business for the holidays!

1. Be Honest with Buyers

It goes without saying that you should be honest with your customers. And now more than ever, people crave authenticity in this highly commercialized season we refer to as “the holidays.” Maybe you’re struggling to offer a certain service or product due to supply issues. Tell your customers upfront. Or perhaps you’ve had to make significant changes to your business due to economic pressures. Either way, communicating the truth will establish your business’s credibility and build trustworthiness with customers.

Source: Rio SEO

2. Connect with Customers Using Holiday Cards

The holidays are overstuffed with commercialism, but that doesn’t mean you can’t find a meaningful way to connect with them. A handwritten and/or photo card creates connection with customers and offers a glimpse of the person behind the business. Or, you could always send a digital holiday card that could be the start of a marketing campaign. Whichever way you do it, don’t miss out on this chance to connect with your customers.

Source: NetSuite

3. Develop Discounts During Inflation

Most consumers expect their holiday shopping to be affected by inflation this year. This creates a great opportunity for business owners to highlight deals, discounts, and special sales. Shoppers will be looking for new, creative ways to save money. With everyone feeling the impact of trying financial times, there’s no better time to offer holiday deals for frugal spenders.

Sources: Numerator, Nextdoor for Business

4. Excite Your Early Shoppers

We’re in the final quarter of the year. Some of your customers might have already FINISHED their holiday shopping! But that’s no reason to panic. According to eMarketer, 40% of shoppers plan to start their holiday spending during these last two months of the year. Gone are the days of most shopping happening in the few days leading up to the Christmas holiday. Reward the shoppers who are prepared to spend early and start marketing your holiday deals and specials now!

Sources: eMarketer, Outbrain

5. Get Your Gift Cards Ready

Unfortunately, since the outbreak of Covid-19, many businesses have struggled to keep up with high demand and supply chain issues. Now is the perfect time to get your gift cards ready. Not only do they make great gifts for business partners or faraway friends and family, but the numbers are also in your favor: last holiday season saw a 27% increase in gift cards.

Sources: Cardlytics, Nextdoor for Business

6. Keep Your Customers Top of Mind

For many people, the holiday season is not so much the “most wonderful time of the year,” but rather the most stressful time of the year. All of us can recall a time when we weren’t treated with respect by a business. Or, maybe we had a terrible experience, but the business had no solutions to offer. Sometimes it’s easy to forget what it’s like to be the customer. So as you make your marketing plans for the holiday season, make sure you’re keeping your customers in the front of your mind when making decisions.

Source: WP Swings

7. Mobilize Your Site for Mobile Users

More people are shopping on their smartphones and tablets today, and you want your digital presence ready for the season, too. Whether you’re B2B or B2C, your site visitors want to have a pleasant online experience. Why is this so important? It will keep them on your site longer, AND make them more likely to purchase if it’s easy. Optimizing your site for mobile will enable your page to load faster and could play a big role in increasing your sales, especially with increased web traffic around the holidays.

Sources: PageFly, Think With Google

8. Review Prior Year Results

When in doubt of where to start with your holiday marketing plan, look at how your business performed during last year’s holiday season. Whether you want to do a deep dive into Google Analytics, consider former successful (or failed) marketing campaigns, or repeat small changes that unexpectedly increased sales, historical information often offers a wealth of information.

Source: NetSuite

9. Send Fewer Emails to Keep Subscribers

How many times have you unsubscribed from businesses that seemed like they had nothing better to do than spam your email inbox? Now email marketing is a valuable, tried and true marketing method. But especially around the holidays, consumers receive countless emails. Even multiple per day from the same company! Give your email subscribers the gift of limited emails this holiday season.

Source: Ignite Visibility

10. Stick to Social Media Marketing

Social media is an ideal marketing channel to use year-round, and there’s no exception to that fact this holiday season. Nearly three quarters of global marketers utilize social media marketing, and you should too. In addition to paid advertising, posting giveaways or contests on social media is a great way to capture organic leads during the holidays.

Sources: HubSpot, Ignite Visibility

11. Utilize User Reviews

Now more than ever, businesses need to offer proof that their product or service is, indeed, worth it. And while there are many ways to approach that, user reviews act as a great proof of concept. Whether you’re highlighting 5-star reviews on your website, showcasing well-known customers, or filming a moving testimonial, the holiday season is the time to emphasize positive user reviews.

Source: WP Swings

12. Winterize Your Web Presence

It’s not just our homes, vehicles, or boats that need winterizing in Wisconsin (or anywhere north, for that matter). Don’t neglect your online marketing presence. Updating your Facebook cover photo, using a catchy blog post title (we think ours is pretty good!), or giving your website a festive look will get your customers in the holiday spirit while also demonstrating your business’s attention to detail and ability to stay current.

Source: WP Swings


There are so many ways you can maximize your marketing for the holiday season! We hope these holiday marketing tips will help your business succeed and sell during the holidays. Whether you’re gearing up for a busy shopping time or just need help with your marketing, contact Paragon Marketing Group for all your seasonal and non-seasonal marketing needs.

3 Reasons You Should Update Your Video Marketing

Two men shooting a video marketing ad

When it comes to video marketing, it can be overwhelming to know where to start. There are so many places consumers view video today – billboards, social media, websites, TV, search engines, apps. Plus, people are no longer watching video just on their TVs or computers. Now it’s convenient to watch on smartphones, tablets, and even e-readers. Which is all the more reason it’s important to update your video marketing for your business.


Why Should You Update Your Video Marketing?

Here are three reasons you should update your video marketing now:

1. Your Aesthetics & Content Need A Refresh

Retro TV, VCR, and soda cans displaying old video marketing
Retro TV, VCR, and soda cans

Now if your video marketing hasn’t changed since the 1990s, you don’t need us to tell you they desperately need an update. But it’s not the 2000s or even 2010s anymore either, The Internet is constantly changing, and so should your online presence, video included. Are the people, the styles, the objects, or the technology in your videos outdated? A good way to find out is to put yourself in the following fictional scenario: If you were to approach a potential customer in person wearing the same style, showing the same objects, and using the same technology in your videos, would that customer be more focused on your appearance or your message?

Perhaps it’s not the tangible items that need to change in your video marketing. Is data or information in your video current? Today’s consumers are highly intelligent. With new information readily available online, having updated, accurate information in your video marketing is vital if you want customers to take your business seriously.

Source: NG Production Films

2. Your Customer Base Has Expanded

It’s certainly good news when your customer base is expanding. But with growth comes change. Remember when we mentioned there are so many ways for people to consume video today? That means your video marketing net should widen to capture more demographics and types of people. While every business has its target demographic, limiting your video marketing to attract a narrow set of people increases your potential to lose sales and customers.

A large part of online video consumption comes from newer social media platforms. TikTok didn’t exist until 2016. Stories and Reels are newer options to share video on Facebook and Instagram. And let’s not forget about LinkedIn. As of 2019, LinkedIn is the most trusted social platform for credible content. Yet only about 1% of users shared posts then! Consider that a huge opportunity to establish your business as a trusted authority in your industry using video content.

3. Your Videos Are Getting Lost in the Shuffle

Have you heard of the term “ad fatigue”? Elevato describes it as “a phenomenon that occurs when an audience becomes desensitized to an ad set causing ad efficiency to decrease.” In simpler terms, people are tired of seeing ads. This reinforces our earlier point: video is everywhere. But as a business who wants to stand out in the crowd rather than get lost in the shuffle, your video ads need to be different. How? By telling a story. Stop selling! People have been telling stories since the beginning of time. Your video marketing might have current content and subject matter, but if you’re trying to sell rather tell, you probably need to update your videos.

Another element that can impact your videos’ reach relates to branding. Video marketing is a great way to reinforce your brand using your logo, brand colors, and even tone. Does your company have a mission? Make sure every video you put out there reflects it. Does your company sell a humorous product? Or is your company a non-profit with a serious mission? Whatever tone your business adopts, be sure to create video content that aligns with your company’s vision.

Source: The Social Shake-Up


If there’s one takeaway here, it’s that video isn’t going anywhere. We encourage you to review your video marketing and ask yourself the following questions: Is the subject matter or information out of date? Are your videos failing to capture more demographics? Do your videos reflect your company’s mission and vision? Is your brand obvious in your videos?

Before we became the full-marketing agency you know as Paragon Marketing Group today, we were formerly a video production company. And with that experiences comes a world of knowledge that we are passionate about sharing with other businesses, just like yours. If you’re ready to update your video marketing, contact us today!

It’s Time To Plan Your Marketing For 2023

A marketer pointing to a graph on his computer to demonstrate why it's important to plan your marketing for 2023.

We’re still a few months from the new year, but that doesn’t mean your marketing shouldn’t be prepared. It’s time to plan your marketing for 2023. Aside from inflation and economic changes impacting businesses nationwide, technological advances and new, emerging trends in marketing mean it’s even more important to start planning your marketing for the upcoming year.

As a full-service marketing group, we believe it’s important that your marketing attract new clients while retaining your current customers. Here are three reasons why it’s time to plan your marketing for 2023:


1. Marketing Trends Are Always Changing . . . And So Should You

Between a global pandemic and constant advancements in technology, it isn’t surprising that advertising trends are changing. While we believe in celebrating your milestones, the marketing machine is constantly evolving, which means your marketing strategies should, too. Whether you need help with your website or a social channel, it’s time to map out marketing strategies for 2023.

Constantly evolving marketing trends means it's time to change and plan your marketing for 2023.
Constantly evolving marketing trends means it’s time to change and plan your marketing for 2023.

2. New Consumers’ Habits Requires A Mobile-First Mindset

While the pandemic might have slowed in-person business for many consumers, those same consumers not only continue to spend more time online, but they also use their mobile devices to shop, search for businesses, and view websites on their mobile devices. And with this move here to stay, businesses need to ensure their websites are responsive, consider increasing their mobile advertising budget, and make decisions with a mobile-first mindset to continue to attract today’s consumers.

Plan your marketing for 2023 with a mobile-first mindset as more consumers continue to search and shop on their mobile devices.
Plan your marketing for 2023 with a mobile-first mindset as more consumers continue to search and shop on their mobile devices.

Source: FinancesOnline


3. Marketing Experts Could Give You The Upper Hand

Many people are overwhelmed by the prospect of trying to design their own website, get their business in all the proper listings, and post regularly to multiple social channels in addition to all the other marketing avenues they could be utilizing. What often helps a business stand out from the crowd is bringing in a third-party expert. Why? Because marketing firms stay up-to-date on the latest trends and specialize in providing marketing services for businesses big or small. They can even manage your marketing completely if you rather focus on running your business. Whether you need an outside opinion or guidance, firms like Paragon Marketing Group can provide the necessary expertise you need.

Consider hiring a marketing firm, like Paragon Marketing Group, to help you in the year as you plan for marketing in 2023.
Consider hiring a marketing firm, like Paragon Marketing Group, to help you in the year as you plan for marketing in 2023.

Source: Paragon Marketing Group


Marketing trends will continue to change, so it’s vital that your business embrace the future. Whether you choose to hire a marketing firm for outside expertise, mobilize your website to create a better online experience for your mobile users, or map out a marketing strategy to prepare for the new year, now is the time to plan your marketing for 2023.

3 Reasons You Should Update Your Video Marketing

Two men shooting a video marketing ad

When it comes to video marketing, it can be overwhelming to know where to start. There are so many places consumers view video today – billboards, social media, websites, TV, search engines, apps. Plus, people are no longer watching video just on their TVs or computers. Now it’s convenient to watch on smartphones, tablets, and even e-readers. Which is all the more reason it’s important to update your video marketing for your business.


Why Should You Update Your Video Marketing?

Here are three reasons you should update your video marketing now:

1. Your Aesthetics & Content Need A Refresh

Retro TV, VCR, and soda cans displaying old video marketing
Retro TV, VCR, and soda cans

Now if your video marketing hasn’t changed since the 1990s, you don’t need us to tell you they desperately need an update. But it’s not the 2000s or even 2010s anymore either, The Internet is constantly changing, and so should your online presence, video included. Are the people, the styles, the objects, or the technology in your videos outdated? A good way to find out is to put yourself in the following fictional scenario: If you were to approach a potential customer in person wearing the same style, showing the same objects, and using the same technology in your videos, would that customer be more focused on your appearance or your message?

Perhaps it’s not the tangible items that need to change in your video marketing. Is data or information in your video current? Today’s consumers are highly intelligent. With new information readily available online, having updated, accurate information in your video marketing is vital if you want customers to take your business seriously.

Source: NG Production Films

2. Your Customer Base Has Expanded

It’s certainly good news when your customer base is expanding. But with growth comes change. Remember when we mentioned there are so many ways for people to consume video today? That means your video marketing net should widen to capture more demographics and types of people. While every business has its target demographic, limiting your video marketing to attract a narrow set of people increases your potential to lose sales and customers.

A large part of online video consumption comes from newer social media platforms. TikTok didn’t exist until 2016. Stories and Reels are newer options to share video on Facebook and Instagram. And let’s not forget about LinkedIn. As of 2019, LinkedIn is the most trusted social platform for credible content. Yet only about 1% of users shared posts then! Consider that a huge opportunity to establish your business as a trusted authority in your industry using video content.

3. Your Videos Are Getting Lost in the Shuffle

Have you heard of the term “ad fatigue”? Elevato describes it as “a phenomenon that occurs when an audience becomes desensitized to an ad set causing ad efficiency to decrease.” In simpler terms, people are tired of seeing ads. This reinforces our earlier point: video is everywhere. But as a business who wants to stand out in the crowd rather than get lost in the shuffle, your video ads need to be different. How? By telling a story. Stop selling! People have been telling stories since the beginning of time. Your video marketing might have current content and subject matter, but if you’re trying to sell rather tell, you probably need to update your videos.

Another element that can impact your videos’ reach relates to branding. Video marketing is a great way to reinforce your brand using your logo, brand colors, and even tone. Does your company have a mission? Make sure every video you put out there reflects it. Does your company sell a humorous product? Or is your company a non-profit with a serious mission? Whatever tone your business adopts, be sure to create video content that aligns with your company’s vision.

Source: The Social Shake-Up


If there’s one takeaway here, it’s that video isn’t going anywhere. Review your video marketing and ask yourself the following questions: Is the subject matter or information out of date? Are your videos failing to capture more demographics? Do your videos reflect your company’s mission and vision? Is your brand obvious in your videos?

If you’re ready to update your video marketing, consider contacting your local marketing agency today.

5 Reasons to Outsource Your Marketing

“Why should I hire you if I can just figure it all out myself?” This is a common question many small business owners ask when they consider outsourcing marketing.

And that’s a great question. This might not apply to EVERY business. But most small businesses that are struggling to juggle everything are going to want to hear this. So here are 5 reasons it’s time for MOST businesses to outsource their marketing.

Business owner feels overwhelmed. He should consider outsourcing his marketing.
Feeling overwhelmed? Maybe it’s time to outsource your marketing!

5 Reasons to Outsource Your Marketing

1. You’re Juggling Too Many Things

When you have to do everything yourself, two things often happen:

  • You can’t perform every task at a high level because you’re too busy trying to do everything, so often you’re unable to give the necessary attention to all aspects of your business; OR
  • You forget about or give up on trying to do everything, so things like marketing fall by the wayside because you don’t have the time to dedicate to it.

If you see yourself in either or both of those situations, you’re not alone. You’re just juggling too many things, like this business owner.

2. You’re Focused on the Short Term

Like all good things in life, marketing takes time. And that time is a commitment you make to really invest in your business. But most business owners are often just trying to get through the next day, the next week, or the next month. And when it comes to marketing, this mindset is doomed to fail. Why? Because you’re focused on just the short term. It’s time to change your focus.

How do you start thinking with a long-term perspective? Since marketing strategies need regular planning and constant attention, you can start seeing results over time. Unfortunately, it is a rare business owner who can dedicate enough time to create a long-term plan specific to marketing.

That’s why many business owners will throw ideas at the wall and hope for the best. But this rarely works, if ever. And that’s why outsourcing your marketing to a team with the time can prepare your business to be successful over the long term.

3. You’re Losing Valuable Time

We often think of most things to purchase in terms of cost. How much is this lunch going to cost me? Am I going to have enough money to spend on my daughter’s dream wedding? How many dollars did your spouse just spend on that boat?! But what about the cost of your time . . . ?

If you’ve noticed a common thread through all these points, is that in most cases, business owners don’t have the luxury of time to dedicate to marketing. Ask yourself what all you could accomplish if you didn’t have to do all or any marketing by yourself.

Or maybe you haven’t spent much time on marketing, but it’s something you wish you had time for. A great marketing plan takes time and effort to create. And we’d love to help you do that!

4. You’re Limited to Only One Person’s Knowledge

Now maybe you or someone on staff has some marketing experience. That’s awesome! But what if you could multiply that knowledge? Together at Paragon Marketing Group, we offer more than 50 years of experience covering every aspect of marketing. Imagine what you could accomplish with so much more knowledge!

Let’s say you don’t have a background in marketing, but you’re considering hiring a person in-house. Now, this isn’t a bad solution, but consider the difference between hiring a full team of marketing experts as opposed to paying a single person a salary.

5. You Could Have So Many More Services at Your Disposal

Outsourcing your marketing truly does come with its perks. Consider all the additional services you could have employed for your business:

  • Email marketing, listings, social media, online advertising, podcasts, direct mail marketing
  • Video production, video marketing, streaming services
  • Web design, web hosting, web maintenance, e-commerce functionality, and SEO
  • Branding materials, advertisements, and presentation design

That’s a lot of services! And you could have all of them at your disposal if you chose to outsource your marketing.


You now have 5 great reasons to consider outsourcing your marketing. 

Now it’s pretty natural to have doubts or uncertainties about moving forward. It’s a big step. So as you have questions, consider talking to a marketing agency that could help take your marketing to the next level, and relieve that pressure you’ve been facing to do everything yourself.

Why Word of Mouth Marketing Is Important

Word of mouth marketing.

Think about the last time you went out for dinner or took a detour to a new coffee shop on your way to work. You probably checked it out because a friend told you to. Ever think about the experience you had where you were so excited to tell someone about it? Actually, 72% of people get news from friends and family. These are all examples of word of mouth marketing (WOMM) and it’s extremely helpful for your business.


What Is Word of Mouth Marketing?

WOMM is, “when a consumer’s interest in a company’s product or service is reflected in their daily dialogues.” It’s basically free advertisement for your product or service and it’s all thanks to your customers. Since so many people post and communicate over social media platforms, WOMM doesn’t just happen in person – it happens over social media, too.

Why Is It Important?

WOMM, especially in the day and age of technology, is extremely important because it doesn’t stop after one interaction. It creates a domino effect. If you post about a restaurant, your friend will repost it, their friends will see it, who’s family will see that, and so on. 83% of Americans say that word-of-mouth recommendations from friends or family members make them more likely to purchase that product or service.

How Do You Use Word of Mouth Marketing?

Rather than collecting followers, start connecting with them! WOMM will only work if your customers really believe in your service and company. Be engaging and interactive with your customers online. Establishing a connection with them is important to boost your WOMM. The more passionate they feel about you, the more likely they are to refer your product to a friend.

How Do You Increase Its Potential?

  1. Create a Trigger – triggers are little cues, whether it be an image, song, or environment that reminds customers of your brand. Jonah Berger, a Wharton marketing professor, says, “what immediately comes to mind when someone says peanut butter? Was it jelly? In this case, peanut butter acts almost like an advertisement for jelly.”
  2. Make Yourself Interesting – don’t be afraid to show your authentic self and voice to your customers! Think about what your customers want to see. Whether it’s behind the scenes videos or live streaming videos, make yourself look fun and interesting.
  3. Provoke Emotion – people are more likely to talk about your service if they have an emotional attachment to it. You’re not going to share an “OK” experience with your friends, are you? Give your customers an outstanding experience they will want to share with others. Humans respond to emotions – provoke something that makes people feel happy, makes them laugh, or something that tugs at the heartstrings.

When used efficiently, word of mouth marketing is a great way to attract new customers. The good news is, it’s completely free to try out, too! If you aren’t sure where to start, give Paragon Marketing Group a call. Our crew has all the right tools to help you out. (262) 443-9092

5 Ways To Spring Clean Your Business

Spring clean your marketing.

Spring is the time for rebirth, and we’re not talking just about your closet at home. It’s also the perfect time to put to rest what is no longer benefiting your business and instill fresh, new habits. In other words? It’s time to spring clean your business.


5 Ways To Spring Clean Your Business

Bring the cleaning supplies to your office with these 5 ways to spring clean your business:

1. Clean Up Your Marketing Strategy

Your marketing strategy from the winter months probably won’t have the same effect as your spring and summer marketing campaigns. Think about what clean and fresh things you can bring to the table. Marketing especially is an ever growing and developing strategy, and it’s important to revisit quite often. You can clean it up by…

  • Revisiting your brand
  • Researching marketing trends
  • Take note of what your customers interact with the most on social media
  • Upgrading your email marketing

2. Dust Off Your Website

Keeping your website up to date is a crucial part of your spring cleaning process. Check out our previous blog on the importance of a good website and keep reading to find out how you can clean it up.

Your business has probably grown or changed a lot since last spring. If you don’t regularly update your website, now is the perfect time to do so. If you switched up your brand, you can weave your business’ new image throughout the website by updating the logo, colors, and even text fonts. You can also boost your SEO by updating your website’s content.

3. Deep Clean Your Business Goals

Just like anything, your business can change and develop quite a bit over time. This is a great time to evaluate your progress. Review your past goals: have you met your goals? What can you do to reach them? If your business’ targets seem out of reach or unrealistic, there’s nothing wrong with re-crafting them. Not only should you establish your business’ goals, but you should also make an action plan on how you can reach them.

4. Declutter the Office

Your spring cleaning doesn’t just have to happen online – physically clean up your space! For some, this might be the most fun part, and for others, the worst part. Invite everyone in the office to clean their space and shared spaces. From organizing folders and paperwork to dusting off the shelves or cleaning out the coffee pot, cleaning your office will allow for more space, both mentally and physically. Feel free to make it fun and turn on some music everyone can enjoy while they clean!

5. Organize Your Social Media Accounts

What does your online presence look like? If you don’t frequently post on your social media accounts, there’s a good chance that they don’t properly reflect your business’ brand and philosophy. After taking the time to clean up your marketing strategy and business goals, you can update your social media platforms accordingly. This is the perfect time to tighten any loose ends and make sure your online presence is a positive reflection of your business.


It can be difficult to get the motivation, but Paragon Marketing Group can give you the push you need to spring clean your business! We have the right people and resources to help meet all of your marketing needs. You bring the fresh, new ideas, and we’ll bring the cleaning supplies! (262)443-9092

What to Know About Marketing

What to know about marketing.

“Marketing” is a big, broad umbrella term that we’ve all heard, but what is marketing really all about and how can it benefit your business? Chances are you’re using a bunch of marketing techniques without realizing it!
Marketing, as a general meaning, is “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.” (Dictionary.com) This means that, yes, marketing is just the simple act of selling your product or services, but there is a lot more that can be done to promote and advertise your business.

Digital Marketing

This is probably the most important form of marketing, especially in the modern, digital age. Digital marketing includes:

  • Search Engine Optimization (SEO). Check out our blog about it here
  • Social Media posts and outreach. Check out our blog for tips and tricks on how to use it
  • Video marketing. Here’s a master list of all the different ways to incorporate video into your online marketing
  • Email and text message marketing. This is great to use when promoting an event or new product

There’s so much that goes into digital marketing, the possibilities are endless! If you’re not sure where to start with marketing, online is the place to begin. It’s a great way to not only promote your products and services, but it’s a great way to communicate directly with your customers.

Unique, High-Quality Service

While this one may seem obvious, the quality of your product is a great way to sell to customers and it’s the best way to stand out from competitors! Marketing your product becomes a lot easier if you and your customers understand the high quality value of it. Further, this extends to the unique face of your business. Not only do you want people to benefit from your services, but they want to get to know the unique personality of you.

Targeting Customers

This is another important aspect to understand about marketing. The best way to market your business, no matter the platform or medium, is to know who you’re selling your products to. Using Facebook or Instagram business account allows you to track the demographics of your consumers. Once you have those findings, take a look back at your posts and see which ones they interact with most, or if you’re just getting started, play around with a couple of different marketing techniques (email, social media, video, etc.) and see which one attracts the most people and go from there!

Branding

The face of your business is the first thing people see! From language to video style to the colors used in your logo, they should all be coherent and work together. This is a great marketing strategy because your consumers will become familiar with your work and find a sense of comfort when they see your posts, leading them to wanting to see your content more and more. Check out our blog on branding to get a more in depth idea of what it is.

 

Marketing can be intimidating, especially when you’re starting out, but these are great places to dip your toes into. Once you get the hang of it, you’ll be diving into the world of marketing in no time. Make sure to check out our linked blog posts to help you on your journey!