So when we consider all that goes into marketing, the big “why’s of marketing” we often hear from clients are . . .
“Why is marketing necessary for my business to succeed?”
“Why do I have to embrace digital marketing?”
“Why is marketing going to make my business any different than other businesses?”
“Why do I need to establish a brand?”
“Why should I consider outsourcing my marketing to Paragon Marketing Group?”
And we could go on. Now, you might have asked or heard different why’s, and that’s okay. But in some way or other, marketing impacts all of us, every single day. And as a business owner, understanding marketing isn’t just essential to running your business; marketing will help establish your business in the industry and expand its reach.
5 Why’s of Marketing You Should Consider
If you’re a small business owner, here are some “why’s of marketing” you should consider . . .
Which “why’s” should you consider when it comes to your marketing?
Why Is Marketing Necessary for Your Business to Succeed?
Marketing will help your business succeed because it . . .
Creates awareness of your products or services
Builds relationships with customers
Establishes your credibility as a business
Gives you valuable information so you can measure your success
Helps you compete in the marketplace
Why Should You Embrace Marketing?
Unlike traditional marketing methods, digital marketing . . .
Is cost-effective, scalable, and measurable
Not limited to geography
Allows you to target the right audience for your business
Gives your business more touchpoints with customers
Why Is Marketing Going to Make Your Business Stand Out from Others?
Marketing will help your business stand out because it . . .
Offers you the ability to show and tell why your business is different from others
Gives you endless opportunities to set your business apart from competitors
Provides a place for you to engage with customers to find out exactly what they want
Offers social proof (testimonials, reviews) of your business’s success
Why Do You Need to Establish a Brand?
Establishing your brand will . . .
Corroborate your business’s credibility
Increase customers’ familiarity with your business
Convert interest into sales
Build trust with your customers
Why Should You Consider Outsourcing Your Marketing to Paragon Marketing Group?
Paragon Marketing Group is worth hiring because . . .
We can run your marketing, while you focus on running your business
Together, we have more than 60 years of combined experience that covers every aspect of marketing
We desire to help organizations, whether they’re personal, corporate, or anything in between
We specialize in helping small businesses, startup businesses, Christian businesses, and nonprofits
We promise to work with you every step of the way so we can make your vision a reality
So . . . have we convinced you that marketing your small business is absolutely essential? Okay, maybe you still have some questions. Or, maybe you’re already trying your hand at marketing your business yourself. If that’s the case, we have some good news for you:
You started — and that’s often the hardest part. But if you’re looking for help or advice, or maybe just need someone to take some of the marketing off your plate, that’s exactly what we’re here for. Contact us by visiting our website at paragonmarketinggroup.com or call us at 262-443-9092. We can’t wait to help you!
Want to learn more about this topic? Check out our podcast, the Main Street Marketing Podcast, on Spotify, Apple Podcasts, or your audio platform of choice.
“Why should I hire you if I can just figure it all out myself?” This is a common question we’ve heard when we talk about why you should outsource your marketing.
And that’s a great question. This might not apply to EVERY business. But most small businesses that are struggling to juggle everything are going to want to hear this. So here are 5 reasons we think it’s time for MOST businesses to outsource their marketing.
Feeling overwhelmed? Maybe it’s time to outsource your marketing!
5 Reasons to Outsource Your Marketing
1. You’re Juggling Too Many Things
When you have to do everything yourself, two things often happen:
You can’t perform every task at a high level because you’re too busy trying to do everything, so often you’re unable to give the necessary attention to all aspects of your business; OR
You forget about or give up on trying to do everything, so things like marketing fall by the wayside because you don’t have the time to dedicate to it.
If you see yourself in either or both of those situations, you’re not alone. You’re just juggling too many things, like this business owner.
2. You’re Focused on the Short Term
Like all good things in life, marketing takes time. And that time is a commitment you make to really invest in your business. But most business owners are often just trying to get through the next day, the next week, or the next month. And when it comes to marketing, this mindset is doomed to fail. Why? Because you’re focused on just the short term. It’s time to change your focus.
How do you start thinking with a long-term perspective? Since marketing strategies need regular planning and constant attention, you can start seeing results over time. Unfortunately, it is a rare business owner who can dedicate enough time to create a long-term plan specific to marketing.
That’s why many business owners will throw ideas at the wall and hope for the best. But this rarely works, if ever. And that’s why outsourcing your marketing to a team with the time can prepare your business to be successful over the long term.
3. You’re Losing Valuable Time
We often think of most things to purchase in terms of cost. How much is this lunch going to cost me? Am I going to have enough money to spend on my daughter’s dream wedding? How many dollars did your spouse just spend on that boat?! But what about the cost of your time . . . ?
If you’ve noticed a common thread through all these points, is that in most cases, business owners don’t have the luxury of time to dedicate to marketing. Ask yourself what all you could accomplish if you didn’t have to do all or any marketing by yourself.
Or maybe you haven’t spent much time on marketing, but it’s something you wish you had time for. A great marketing plan takes time and effort to create. And we’d love to help you do that!
4. You’re Limited to Only One Person’s Knowledge
Now maybe you or someone on staff has some marketing experience. That’s awesome! But what if you could multiply that knowledge? Together at Paragon Marketing Group, we offer more than 50 years of experience covering every aspect of marketing. Imagine what you could accomplish with so much more knowledge!
Let’s say you don’t have a background in marketing, but you’re considering hiring a person in-house. Now, this isn’t a bad solution, but consider the difference between hiring a full team of marketing experts as opposed to paying a single person a salary.
5. You Could Have So Many More Services at Your Disposal
Outsourcing your marketing truly does come with its perks. Consider all the additional services you could have employed for your business:
That’s a lot of services! And you could have all of them at your disposal if you outsource your marketing to a full-service group like Paragon!
You now have 5 great reasons to consider outsourcing your marketing.
Now it’s pretty natural to have doubts or uncertainties about moving forward. It’s a big step. So as you have questions, talk to us. We’d love to discuss things further and find out how we can really take your marketing to the next level, and relieve that pressure you’ve been facing to do everything yourself.
You can contact us by visiting our website at paragonmarketinggroup.com or call us at 262-443-9092. We’d love to hear from you.
Want to learn more about this topic? Check out our podcast, the Main Street Marketing Podcast, on Spotify, Apple Podcasts, or your audio platform of choice.
Everyone’s heard that this time of year is the “season of giving.” And it certainly is. But this season is also really busy, overwhelming, stressful, and challenging. Often, finding ways to say “thanks” to our family and friends, much less to our customers, falls to the bottom of our never-ending to-do lists. But if you ever stop and really think about why you’re in business, why you do what you do, it always comes back to your customers. And your customers are what allow you to maintain and stay in business. So this holiday season, we challenge you to show customer appreciation.
5 Creative Ways to Show Customer Appreciation This Holiday Season
Most businesses choose to go the common routes – the holiday card, the fruit basket, the 20% off coupon. And hey, there’s nothing wrong with thanking your customers those ways. But we’re going to offer you 5 creative ways that are a little “out of the box” to show your customers how much you appreciate them:
1. Personalize Your Holiday Gifts
Have you ever received a gift and felt like the giver didn’t know you at all? This is often what happens when businesses send out generic gifts, such as mass-produced holiday cards or pretty gift baskets where half the food tastes stale. If you’re sending holiday cards, try handwriting a message. If you’re going to send a food basket, go the extra step and find out if that customer has allergies or food preferences. Whatever holiday gift you choose to send, make sure it’s personalized.
Now this might not be the most creative way to show your customers appreciation, but it might be one of the most fun ways to thank them for their business. If you have a brick & mortar office, this could be a great option for you. If not, you could consider renting out a small (or large) meeting space to have food, drinks, and plenty of holiday cheer to thank your customers in person.
The holidays might be the most common time of year for businesses to donate to charities. And that’s okay! It’s a great bandwagon to jump on, and there are many creative ways in which you can thank your customers by paying it forward. Ask your customers which charities are most meaningful to them, and then plan to donate to those! Or, invest a percentage of profits into local charities that will benefit your community overall.
So if you’ve been following along with our blog, you might recall our 12 Tips of Holiday Marketing post! Either way, we like the number 12. Put a cool twist on the 12 days of Christmas and instead, highlight 12 different customers for 12 days on your website or social media sites. Highlight what makes them a great customer or partner, and how much you appreciate their business.
5. Give Away Gift Cards . . . for Other Businesses
Okay, now this might seem counterintuitive. But we promise, it’s not. As a small or startup business, having the support of your local community is everything. And what a great time the holidays are to set the focus on other businesses. Whether you want to host a giveaway, or simply surprise customers with gift cards for neighboring businesses, this is sure to be a hit with your customers, and a reminder of what your business prioritizes.
We know this time of year is busy, but taking a few extra steps to show customer appreciation can go a long way. If you ever need help thinking of new, creative ways to thank your customers, we’re just a phone call away at Paragon Marketing Group. Call us today at (262) 443-9092.
Blink, and the holiday season is almost upon us! But did you know the holiday marketing season is already here? Which begs the question: are you ready? Despite inflation, this holiday season could likely experience record-high spending. We want to help you prepare your business by offering our top 12 holiday marketing tips.
12 Holiday Marketing Tips
Now, you might be wondering why 12 tips. Why not 5 or 10? Well, there are 12 days of Christmas. Jesus had 12 disciples. There are 12 months in a year. And you probably need to prepare for what could be your busiest month of sales, which also happens to be during the 12th month of the year. Plus, we’re fans of the number 12. So without further ado, here are our 12 holiday marketing tips:
Use our top holiday marketing tips this season to prepare your business for the holidays!
1. Be Honest with Buyers
It goes without saying that you should be honest with your customers. And now more than ever, people crave authenticity in this highly commercialized season we refer to as “the holidays.” Maybe you’re struggling to offer a certain service or product due to supply issues. Tell your customers upfront. Or perhaps you’ve had to make significant changes to your business due to economic pressures. Either way, communicating the truth will establish your business’s credibility and build trustworthiness with customers.
The holidays are overstuffed with commercialism, but that doesn’t mean you can’t find a meaningful way to connect with them. A handwritten and/or photo card creates connection with customers and offers a glimpse of the person behind the business. Or, you could always send a digital holiday card that could be the start of a marketing campaign. Whichever way you do it, don’t miss out on this chance to connect with your customers.
Most consumers expect their holiday shopping to be affected by inflation this year. This creates a great opportunity for business owners to highlight deals, discounts, and special sales. Shoppers will be looking for new, creative ways to save money. With everyone feeling the impact of trying financial times, there’s no better time to offer holiday deals for frugal spenders.
Unfortunately, since the outbreak of Covid-19, many businesses have struggled to keep up with high demand and supply chain issues. Now is the perfect time to get your gift cards ready. Not only do they make great gifts for business partners or faraway friends and family, but the numbers are also in your favor: last holiday season saw a 27% increase in gift cards.
For many people, the holiday season is not so much the “most wonderful time of the year,” but rather the most stressful time of the year. All of us can recall a time when we weren’t treated with respect by a business. Or, maybe we had a terrible experience, but the business had no solutions to offer. Sometimes it’s easy to forget what it’s like to be the customer. So as you make your marketing plans for the holiday season, make sure you’re keeping your customers in the front of your mind when making decisions.
More people are shopping on their smartphones and tablets today, and you want your digital presence ready for the season, too. Whether you’re B2B or B2C, your site visitors want to have a pleasant online experience. Why is this so important? It will keep them on your site longer, AND make them more likely to purchase if it’s easy. Optimizing your site for mobile will enable your page to load faster and could play a big role in increasing your sales, especially with increased web traffic around the holidays.
When in doubt of where to start with your holiday marketing plan, look at how your business performed during last year’s holiday season. Whether you want to do a deep dive into Google Analytics, consider former successful (or failed) marketing campaigns, or repeat small changes that unexpectedly increased sales, historical information often offers a wealth of information.
How many times have you unsubscribed from businesses that seemed like they had nothing better to do than spam your email inbox? Now email marketing is a valuable, tried and true marketing method. But especially around the holidays, consumers receive countless emails. Even multiple per day from the same company! Give your email subscribers the gift of limited emails this holiday season.
Social media is an ideal marketing channel to use year-round, and there’s no exception to that fact this holiday season. Nearly three quarters of global marketers utilize social media marketing, and you should too. In addition to paid advertising, posting giveaways or contests on social media is a great way to capture organic leads during the holidays.
Now more than ever, businesses need to offer proof that their product or service is, indeed, worth it. And while there are many ways to approach that, user reviews act as a great proof of concept. Whether you’re highlighting 5-star reviews on your website, showcasing well-known customers, or filming a moving testimonial, the holiday season is the time to emphasize positive user reviews.
It’s not just our homes, vehicles, or boats that need winterizing in Wisconsin (or anywhere north, for that matter). Don’t neglect your online marketing presence. Updating your Facebook cover photo, using a catchy blog post title (we think ours is pretty good!), or giving your website a festive look will get your customers in the holiday spirit while also demonstrating your business’s attention to detail and ability to stay current.
There are so many ways you can maximize your marketing for the holiday season! We hope these holiday marketing tips will help your business succeed and sell during the holidays. Whether you’re gearing up for a busy shopping time or just need help with your marketing, contact Paragon Marketing Group for all your seasonal and non-seasonal marketing needs.
If you’re reading this, chances are you’ve started a business, or maybe you’ve been a small business owner for the last couple years. And you know better than anyone that starting, much less marketing your startup business, is no easy task. You can’t just perform one simple task. Owning a business means wearing a lot of hats, juggling a lot of balls, and maybe coming up with a better metaphor to express the challenges a small business owner faces.
Sometimes the to-do list of a startup business owner is so long, marketing might not seem all that important. With everything else you’re supposed to manage, could marketing your startup really make that much of a difference?
At Paragon Marketing Group, we’re passionate about marketing, so of course we could share many reasons why we believe marketing is a key ingredient to your startup’s success. But don’t take our word for it – the numbers speak for themselves.
Millions of Small Businesses Are Vying for Consumers’ Attention
As of 2020, there were 31.7 million small businesses in the United States (Over 1 million were startups between 2019 and 2020 alone!) And guess what? Every one of those 31.7 million businesses want a slice of the customer pie. If you don’t want your startup business to get lost in the shuffle of 30 million other businesses, there’s something key you can do to build your brand and reach those potential customers with whom you want to share your message, service, or product. Come on, you know where we’re going with this. Let’s say it together: “Marketing!”
Marketing your startup business can be challenging in today’s incredibly competitive market with millions of new businesses starting every year.
Digital Marketing Is the Primary Mode of Communication between Small Businesses and Their Customers
In a survey of over 1,000 small business owners, results clearly indicated the top two modes of communication between businesses and their customers were email at 71.8% and Facebook at 60.8%. What does that mean? If you want to communicate with your customers, utilizing digital marketing channels could significantly boost the number of potential customers your business could reach. If you’re just getting started, now is the perfect time to start marketing for your startup!
Employing digital marketing channels, such as email and Facebook marketing, could help with marketing your startup.
Marketing Your Startup Business Creates Authenticity in a Increasingly Distrusting World
According to a Havas Group report in 2021, almost 70% of consumers do not trust advertisements they see. Even worse? Those same consumers distrust 71% of brands. So where does authenticity fit in? Businesses without an established brand, say little or no social media profiles, lack of a website, minimal or no advertising, no testimonials – nothing to point to your business’s legitimacy means that your business is hard to trust. In other words, how can customers believe your startup business can solve their problem or provide a solution when your marketing is nonexistent? The short answer: building trust with consumers starts with marketing.
Marketing your startup can provide authenticity in an increasingly distrustful world.
Okay, if you didn’t know before, we’re certain you understand now: marketing is essential for your startup. But let’s face it, it’s really hard to not get overwhelmed by the long marketing to-do lists. There’s web design, and print marketing, and social media, and graphic design, and PPC, and SEO, and wait, what do all these acronyms mean, and how do you learn and execute all these marketing channels AND run your business . . . ?
That’s where we come in. As a small business, we understand the challenges that small business owners face, especially when you’re first starting out. Whether you’re trying to stand out in a crowded market, unsure of how to connect with your target customers, or want to establish a trusted brand, we’d love to answer your questions about taking your startup marketing to the next level.
When you run a business, you have to market yourself. Period! But many businesses do not do this continually. Why? Marketing Phobia! Some may say that it’s not a real thing but it is actually true. Throughout the course of every year, we run into people all the time that are scared to market their organization. It may sound silly, however there are some important reasons for it.
1. The business owner just doesn’t know where to start.
Getting started can be overwhelming. A well constructed marketing plan can relieve this anxiety and put your business on a clear path for success. Some first steps: Define where you want to go with your business, identify who your target audience is, and determine a proper budget for your business. This is critical knowledge for you to have as you decide on how to construct your plan.
2. Misconception on cost.
Business owners create in their own minds some pretty grandiose price tags when it comes to marketing. When in reality, they may be way off. This happens many times because they hear what X person is spending or what Y company spent. But that’s not you or your business. The cost of what your company would need to spend to reach your goals could be a fraction of what someone else paid. Marketing towards your goals and your desired results can paint an accurate picture of what your true costs will be and not a figure from someone else’s experience.
3. Fear of success.
Yes, that’s right, the fear of success. Many business owners actually do not market their business because they fear they may gain too much business. Understandably, this one can keep a business owner up at night. However, you have to put your name out there and keep it foremost in people’s minds, so they know you exist and can call upon you whenever they need you. It can definitely bring in more business, but if you have a well constructed plan on how to handle the growth without sacrificing your quality and customer service, you can face this fear!
4. You may have had bad experiences with marketing companies in the past.
This one is big, whether it was a personal experience or one you heard from a third party. Unfortunately, the reality is, there are some marketing firms out there that are less than stellar. We’ve seen, however, there are a lot more that are really good at what they do and are worth every penny invested. The key to overcoming this issue is to do your homework as an owner. Get references, talk with the team who will be working with you, understand what they can do for you, and look for a team who holds transparency and accountability at the center of your relationship.
Anyone can overcome marketing phobia. It takes having that satisfying relationship with the right marketing company to help you get past your fears. If you find a marketing company that will partner with you throughout your journey of growth, we promise you’ll be glad you made the investment.
Email is a tool most people use everyday. Email marketing is a cost effective solution to directly communicate with your customers, especially for small businesses. Whether it be a monthly newsletter, “Happy Birthday” message or seasonal specials, sending emails to your clients or prospects can be a great way to increase brand awareness and help drive sales. Here are five benefits of email marketing for small businesses:
Increased Awareness
Email marketing is an easy way to stay in front of your target audience. Send them messages to stay on top of their mind. Be consistent for the best results. If your email marketing schedule is inconsistent, people might not remember your business and will be less likely to open the message. Keep your messages fun and relevant for best results.
Consistent Communication
Like mentioned above, it’s important to send out your messages consistently. Whether it’s once or twice a month or quarterly, make sure you have a plan. You don’t want to send too many emails and appear annoying but you also want to stay in front of them. Sending out an email once or twice a year is not going to be an effective solution for your marketing plan.
Increased Website Traffic
It’s important to have strong call to actions in your emails. Often times, an important call to action would be sending recipients to your website. This needs to be done strategically. You can’t just send them to your home page. Which page is going to have the most relevant information? It could be a service page, a product page, or the contact page. Send them to a page where they would be expecting to go based off the information in the email and a page that will give them necessary information to increase conversions.
Build Credibility
People are more likely to open a message from a sender they know. Make sure subject lines are relevant so the recipients can see who you are and how you can help them. You don’t want your messages to look like spam. Know your readers and make sure your content is relevant to the people receiving the message. All of these things build credibility for your business and can help increase sales through your email marketing. Get people to trust your business.
Cost Effective Option
The benefits of email marketing can be more cost effective than other marketing efforts. For an even more cost effective solution, collect emails from your customers and potential customers to build an email list so you don’t need to purchase a list. This will lead to best results and ROI as you’ve already established credibility and a relationship with these recipients.
If you’re reading this, chances are you’ve started a business, or maybe you’ve been a small business owner for the last couple years. And you know better than anyone that starting, much less marketing your startup business, is no easy task. You can’t just perform one simple task. Owning a business means wearing a lot of hats, juggling a lot of balls, and maybe coming up with a better metaphor to express the challenges a small business owner faces.
Sometimes the to-do list of a startup business owner is so long, marketing might not seem all that important. With everything else you’re supposed to manage, could marketing your startup really make that much of a difference?
Millions of Small Businesses Are Vying for Consumers’ Attention
As of 2020, there were 31.7 million small businesses in the United States (Over 1 million were startups between 2019 and 2020 alone!) And guess what? Every one of those 31.7 million businesses want a slice of the customer pie. If you don’t want your startup business to get lost in the shuffle of 30 million other businesses, there’s something key you can do to build your brand and reach those potential customers with whom you want to share your message, service, or product. Come on, you know where we’re going with this. Let’s say it together: “Marketing!”
Marketing your startup business can be challenging in today’s incredibly competitive market with millions of new businesses starting every year.
Digital Marketing Is the Primary Mode of Communication between Small Businesses and Their Customers
In a survey of over 1,000 small business owners, results clearly indicated the top two modes of communication between businesses and their customers were email at 71.8% and Facebook at 60.8%. What does that mean? If you want to communicate with your customers, utilizing digital marketing channels could significantly boost the number of potential customers your business could reach. If you’re just getting started, now is the perfect time to start marketing for your startup!
Employing digital marketing channels, such as email and Facebook marketing, could help with marketing your startup.
Marketing Your Startup Business Creates Authenticity in a Increasingly Distrusting World
According to a Havas Group report in 2021, almost 70% of consumers do not trust advertisements they see. Even worse? Those same consumers distrust 71% of brands. So where does authenticity fit in? Businesses without an established brand, say little or no social media profiles, lack of a website, minimal or no advertising, no testimonials – nothing to point to your business’s legitimacy means that your business is hard to trust. In other words, how can customers believe your startup business can solve their problem or provide a solution when your marketing is nonexistent? The short answer: building trust with consumers starts with marketing.
Marketing your startup can provide authenticity in an increasingly distrustful world.
Okay, if you didn’t know before, we’re certain you understand now: marketing is essential for your startup. But let’s face it, it’s really hard to not get overwhelmed by the long marketing to-do lists. There’s web design, and print marketing, and social media, and graphic design, and PPC, and SEO, and wait, what do all these acronyms mean, and how do you learn and execute all these marketing channels AND run your business . . . ?
Whether you’re trying to stand out in a crowded market, unsure of how to connect with your target customers, or want to establish a trusted brand, talk to your local marketing agency about taking your startup marketing to the next level.
“Why should I hire you if I can just figure it all out myself?” This is a common question many small business owners ask when they consider outsourcing marketing.
And that’s a great question. This might not apply to EVERY business. But most small businesses that are struggling to juggle everything are going to want to hear this. So here are 5 reasons it’s time for MOST businesses to outsource their marketing.
Feeling overwhelmed? Maybe it’s time to outsource your marketing!
5 Reasons to Outsource Your Marketing
1. You’re Juggling Too Many Things
When you have to do everything yourself, two things often happen:
You can’t perform every task at a high level because you’re too busy trying to do everything, so often you’re unable to give the necessary attention to all aspects of your business; OR
You forget about or give up on trying to do everything, so things like marketing fall by the wayside because you don’t have the time to dedicate to it.
If you see yourself in either or both of those situations, you’re not alone. You’re just juggling too many things, like this business owner.
2. You’re Focused on the Short Term
Like all good things in life, marketing takes time. And that time is a commitment you make to really invest in your business. But most business owners are often just trying to get through the next day, the next week, or the next month. And when it comes to marketing, this mindset is doomed to fail. Why? Because you’re focused on just the short term. It’s time to change your focus.
How do you start thinking with a long-term perspective? Since marketing strategies need regular planning and constant attention, you can start seeing results over time. Unfortunately, it is a rare business owner who can dedicate enough time to create a long-term plan specific to marketing.
That’s why many business owners will throw ideas at the wall and hope for the best. But this rarely works, if ever. And that’s why outsourcing your marketing to a team with the time can prepare your business to be successful over the long term.
3. You’re Losing Valuable Time
We often think of most things to purchase in terms of cost. How much is this lunch going to cost me? Am I going to have enough money to spend on my daughter’s dream wedding? How many dollars did your spouse just spend on that boat?! But what about the cost of your time . . . ?
If you’ve noticed a common thread through all these points, is that in most cases, business owners don’t have the luxury of time to dedicate to marketing. Ask yourself what all you could accomplish if you didn’t have to do all or any marketing by yourself.
Or maybe you haven’t spent much time on marketing, but it’s something you wish you had time for. A great marketing plan takes time and effort to create. And we’d love to help you do that!
4. You’re Limited to Only One Person’s Knowledge
Now maybe you or someone on staff has some marketing experience. That’s awesome! But what if you could multiply that knowledge? Together at Paragon Marketing Group, we offer more than 50 years of experience covering every aspect of marketing. Imagine what you could accomplish with so much more knowledge!
Let’s say you don’t have a background in marketing, but you’re considering hiring a person in-house. Now, this isn’t a bad solution, but consider the difference between hiring a full team of marketing experts as opposed to paying a single person a salary.
5. You Could Have So Many More Services at Your Disposal
Outsourcing your marketing truly does come with its perks. Consider all the additional services you could have employed for your business:
Email marketing, listings, social media, online advertising, podcasts, direct mail marketing
Video production, video marketing, streaming services
Web design, web hosting, web maintenance, e-commerce functionality, and SEO
Branding materials, advertisements, and presentation design
That’s a lot of services! And you could have all of them at your disposal if you chose to outsource your marketing.
You now have 5 great reasons to consider outsourcing your marketing.
Now it’s pretty natural to have doubts or uncertainties about moving forward. It’s a big step. So as you have questions, consider talking to a marketing agency that could help take your marketing to the next level, and relieve that pressure you’ve been facing to do everything yourself.
Online marketing is an important factor to the growth of any business nowadays, especially through search engines. You have PPC, which are Pay-Per-Click ads and SEO, which is Search Engine Optimization, or in other words, real and organic clicks. Sure, PPC is a great option for your company, but did you know that organic results are 8.5x more likely to be clicked on than paid search results?
SEO can be intimidating and difficult to understand, but we’ve broken it down into simple terms. SEO is a process of optimization for your website to accumulate and receive real, organic, and unpaid clicks from search engine results. When a user searches for certain keywords or topics, search engines scan through websites to figure out which ones are easiest to navigate through, read, and understand.
So, how can your business most efficiently take advantage of and use SEO?
The first thing you can do is make changes and improvements to your website where needed. Search engines file through many different things on your website like your title page, subheadings, internal links, and body content. By making improvements to these things, search engines can better understand what your business is about, dive deeper into understanding your business with internal links, and better find keywords and phrases to match the user’s search.
As mentioned before, keywords and phrases are also important to content marketing. The more content you create around certain keywords, the higher your page will rank on search engine result pages. This can also be carried over to voice searching. Voice search is the new way people are using their search engines, and you should take advantage of it! It’s said by ComScore that by 2020, 50% of all searches will be voice searches. When speaking, people are typically more conversational, so your website’s content should match that to better enforce keywords and phrases.
Content marketing isn’t only useful to your customers, but can help out search engines, too. It’s important to have plenty of content, like blog posts, videos, and social media posts to rank your page higher in search results. How is this helpful? Well, let’s say you posted a few blogs and a video on how to use camera drones. Users googling “how to use camera drone” will want to spend more time on your site because there are a lot of tools you have provided for them to navigate through.
Stay relevant! It’s important to consistently add to your site because search engines and users love good content. If you’re in a rut for ideas for a blog post or visual content, take an old post and rewrite it to make it more up-to-date and fresh. Don’t post something just because your site’s due for an update. Take time to search for quality content that people want to read about; quality content makes for a trusted relationship between you and your users.
SEO can be a long process, but by taking the time to really up your content with keywords and videos, and staying active on your site and socials, you’re sure to bring in new and organic traffic.
