So when we consider all that goes into marketing, the big “why’s of marketing” we often hear from clients are . . .
“Why is marketing necessary for my business to succeed?”
“Why do I have to embrace digital marketing?”
“Why is marketing going to make my business any different than other businesses?”
“Why do I need to establish a brand?”
“Why should I consider outsourcing my marketing to Paragon Marketing Group?”
And we could go on. Now, you might have asked or heard different why’s, and that’s okay. But in some way or other, marketing impacts all of us, every single day. And as a business owner, understanding marketing isn’t just essential to running your business; marketing will help establish your business in the industry and expand its reach.
5 Why’s of Marketing You Should Consider
If you’re a small business owner, here are some “why’s of marketing” you should consider . . .
Which “why’s” should you consider when it comes to your marketing?
Why Is Marketing Necessary for Your Business to Succeed?
Marketing will help your business succeed because it . . .
Creates awareness of your products or services
Builds relationships with customers
Establishes your credibility as a business
Gives you valuable information so you can measure your success
Helps you compete in the marketplace
Why Should You Embrace Marketing?
Unlike traditional marketing methods, digital marketing . . .
Is cost-effective, scalable, and measurable
Not limited to geography
Allows you to target the right audience for your business
Gives your business more touchpoints with customers
Why Is Marketing Going to Make Your Business Stand Out from Others?
Marketing will help your business stand out because it . . .
Offers you the ability to show and tell why your business is different from others
Gives you endless opportunities to set your business apart from competitors
Provides a place for you to engage with customers to find out exactly what they want
Offers social proof (testimonials, reviews) of your business’s success
Why Do You Need to Establish a Brand?
Establishing your brand will . . .
Corroborate your business’s credibility
Increase customers’ familiarity with your business
Convert interest into sales
Build trust with your customers
Why Should You Consider Outsourcing Your Marketing to Paragon Marketing Group?
Paragon Marketing Group is worth hiring because . . .
We can run your marketing, while you focus on running your business
Together, we have more than 60 years of combined experience that covers every aspect of marketing
We desire to help organizations, whether they’re personal, corporate, or anything in between
We specialize in helping small businesses, startup businesses, Christian businesses, and nonprofits
We promise to work with you every step of the way so we can make your vision a reality
So . . . have we convinced you that marketing your small business is absolutely essential? Okay, maybe you still have some questions. Or, maybe you’re already trying your hand at marketing your business yourself. If that’s the case, we have some good news for you:
You started — and that’s often the hardest part. But if you’re looking for help or advice, or maybe just need someone to take some of the marketing off your plate, that’s exactly what we’re here for. Contact us by visiting our website at paragonmarketinggroup.com or call us at 262-443-9092. We can’t wait to help you!
Want to learn more about this topic? Check out our podcast, the Main Street Marketing Podcast, on Spotify, Apple Podcasts, or your audio platform of choice.
“Why should I hire you if I can just figure it all out myself?” This is a common question we’ve heard when we talk about why you should outsource your marketing.
And that’s a great question. This might not apply to EVERY business. But most small businesses that are struggling to juggle everything are going to want to hear this. So here are 5 reasons we think it’s time for MOST businesses to outsource their marketing.
Feeling overwhelmed? Maybe it’s time to outsource your marketing!
5 Reasons to Outsource Your Marketing
1. You’re Juggling Too Many Things
When you have to do everything yourself, two things often happen:
You can’t perform every task at a high level because you’re too busy trying to do everything, so often you’re unable to give the necessary attention to all aspects of your business; OR
You forget about or give up on trying to do everything, so things like marketing fall by the wayside because you don’t have the time to dedicate to it.
If you see yourself in either or both of those situations, you’re not alone. You’re just juggling too many things, like this business owner.
2. You’re Focused on the Short Term
Like all good things in life, marketing takes time. And that time is a commitment you make to really invest in your business. But most business owners are often just trying to get through the next day, the next week, or the next month. And when it comes to marketing, this mindset is doomed to fail. Why? Because you’re focused on just the short term. It’s time to change your focus.
How do you start thinking with a long-term perspective? Since marketing strategies need regular planning and constant attention, you can start seeing results over time. Unfortunately, it is a rare business owner who can dedicate enough time to create a long-term plan specific to marketing.
That’s why many business owners will throw ideas at the wall and hope for the best. But this rarely works, if ever. And that’s why outsourcing your marketing to a team with the time can prepare your business to be successful over the long term.
3. You’re Losing Valuable Time
We often think of most things to purchase in terms of cost. How much is this lunch going to cost me? Am I going to have enough money to spend on my daughter’s dream wedding? How many dollars did your spouse just spend on that boat?! But what about the cost of your time . . . ?
If you’ve noticed a common thread through all these points, is that in most cases, business owners don’t have the luxury of time to dedicate to marketing. Ask yourself what all you could accomplish if you didn’t have to do all or any marketing by yourself.
Or maybe you haven’t spent much time on marketing, but it’s something you wish you had time for. A great marketing plan takes time and effort to create. And we’d love to help you do that!
4. You’re Limited to Only One Person’s Knowledge
Now maybe you or someone on staff has some marketing experience. That’s awesome! But what if you could multiply that knowledge? Together at Paragon Marketing Group, we offer more than 50 years of experience covering every aspect of marketing. Imagine what you could accomplish with so much more knowledge!
Let’s say you don’t have a background in marketing, but you’re considering hiring a person in-house. Now, this isn’t a bad solution, but consider the difference between hiring a full team of marketing experts as opposed to paying a single person a salary.
5. You Could Have So Many More Services at Your Disposal
Outsourcing your marketing truly does come with its perks. Consider all the additional services you could have employed for your business:
That’s a lot of services! And you could have all of them at your disposal if you outsource your marketing to a full-service group like Paragon!
You now have 5 great reasons to consider outsourcing your marketing.
Now it’s pretty natural to have doubts or uncertainties about moving forward. It’s a big step. So as you have questions, talk to us. We’d love to discuss things further and find out how we can really take your marketing to the next level, and relieve that pressure you’ve been facing to do everything yourself.
You can contact us by visiting our website at paragonmarketinggroup.com or call us at 262-443-9092. We’d love to hear from you.
Want to learn more about this topic? Check out our podcast, the Main Street Marketing Podcast, on Spotify, Apple Podcasts, or your audio platform of choice.
Blink, and the holiday season is almost upon us! But did you know the holiday marketing season is already here? Which begs the question: are you ready? Despite inflation, this holiday season could likely experience record-high spending. We want to help you prepare your business by offering our top 12 holiday marketing tips.
12 Holiday Marketing Tips
Now, you might be wondering why 12 tips. Why not 5 or 10? Well, there are 12 days of Christmas. Jesus had 12 disciples. There are 12 months in a year. And you probably need to prepare for what could be your busiest month of sales, which also happens to be during the 12th month of the year. Plus, we’re fans of the number 12. So without further ado, here are our 12 holiday marketing tips:
Use our top holiday marketing tips this season to prepare your business for the holidays!
1. Be Honest with Buyers
It goes without saying that you should be honest with your customers. And now more than ever, people crave authenticity in this highly commercialized season we refer to as “the holidays.” Maybe you’re struggling to offer a certain service or product due to supply issues. Tell your customers upfront. Or perhaps you’ve had to make significant changes to your business due to economic pressures. Either way, communicating the truth will establish your business’s credibility and build trustworthiness with customers.
The holidays are overstuffed with commercialism, but that doesn’t mean you can’t find a meaningful way to connect with them. A handwritten and/or photo card creates connection with customers and offers a glimpse of the person behind the business. Or, you could always send a digital holiday card that could be the start of a marketing campaign. Whichever way you do it, don’t miss out on this chance to connect with your customers.
Most consumers expect their holiday shopping to be affected by inflation this year. This creates a great opportunity for business owners to highlight deals, discounts, and special sales. Shoppers will be looking for new, creative ways to save money. With everyone feeling the impact of trying financial times, there’s no better time to offer holiday deals for frugal spenders.
Unfortunately, since the outbreak of Covid-19, many businesses have struggled to keep up with high demand and supply chain issues. Now is the perfect time to get your gift cards ready. Not only do they make great gifts for business partners or faraway friends and family, but the numbers are also in your favor: last holiday season saw a 27% increase in gift cards.
For many people, the holiday season is not so much the “most wonderful time of the year,” but rather the most stressful time of the year. All of us can recall a time when we weren’t treated with respect by a business. Or, maybe we had a terrible experience, but the business had no solutions to offer. Sometimes it’s easy to forget what it’s like to be the customer. So as you make your marketing plans for the holiday season, make sure you’re keeping your customers in the front of your mind when making decisions.
More people are shopping on their smartphones and tablets today, and you want your digital presence ready for the season, too. Whether you’re B2B or B2C, your site visitors want to have a pleasant online experience. Why is this so important? It will keep them on your site longer, AND make them more likely to purchase if it’s easy. Optimizing your site for mobile will enable your page to load faster and could play a big role in increasing your sales, especially with increased web traffic around the holidays.
When in doubt of where to start with your holiday marketing plan, look at how your business performed during last year’s holiday season. Whether you want to do a deep dive into Google Analytics, consider former successful (or failed) marketing campaigns, or repeat small changes that unexpectedly increased sales, historical information often offers a wealth of information.
How many times have you unsubscribed from businesses that seemed like they had nothing better to do than spam your email inbox? Now email marketing is a valuable, tried and true marketing method. But especially around the holidays, consumers receive countless emails. Even multiple per day from the same company! Give your email subscribers the gift of limited emails this holiday season.
Social media is an ideal marketing channel to use year-round, and there’s no exception to that fact this holiday season. Nearly three quarters of global marketers utilize social media marketing, and you should too. In addition to paid advertising, posting giveaways or contests on social media is a great way to capture organic leads during the holidays.
Now more than ever, businesses need to offer proof that their product or service is, indeed, worth it. And while there are many ways to approach that, user reviews act as a great proof of concept. Whether you’re highlighting 5-star reviews on your website, showcasing well-known customers, or filming a moving testimonial, the holiday season is the time to emphasize positive user reviews.
It’s not just our homes, vehicles, or boats that need winterizing in Wisconsin (or anywhere north, for that matter). Don’t neglect your online marketing presence. Updating your Facebook cover photo, using a catchy blog post title (we think ours is pretty good!), or giving your website a festive look will get your customers in the holiday spirit while also demonstrating your business’s attention to detail and ability to stay current.
There are so many ways you can maximize your marketing for the holiday season! We hope these holiday marketing tips will help your business succeed and sell during the holidays. Whether you’re gearing up for a busy shopping time or just need help with your marketing, contact Paragon Marketing Group for all your seasonal and non-seasonal marketing needs.
When it comes to video marketing, it can be overwhelming to know where to start. There are so many places consumers view video today – billboards, social media, websites, TV, search engines, apps. Plus, people are no longer watching video just on their TVs or computers. Now it’s convenient to watch on smartphones, tablets, and even e-readers. Which is all the more reason it’s important to update your video marketing for your business.
Why Should You Update Your Video Marketing?
Here are three reasons you should update your video marketing now:
1. Your Aesthetics & Content Need A Refresh
Retro TV, VCR, and soda cans
Now if your video marketing hasn’t changed since the 1990s, you don’t need us to tell you they desperately need an update. But it’s not the 2000s or even 2010s anymore either, The Internet is constantly changing, and so should your online presence, video included. Are the people, the styles, the objects, or the technology in your videos outdated? A good way to find out is to put yourself in the following fictional scenario: If you were to approach a potential customer in person wearing the same style, showing the same objects, and using the same technology in your videos, would that customer be more focused on your appearance or your message?
Perhaps it’s not the tangible items that need to change in your video marketing. Is data or information in your video current? Today’s consumers are highly intelligent. With new information readily available online, having updated, accurate information in your video marketing is vital if you want customers to take your business seriously.
It’s certainly good news when your customer base is expanding. But with growth comes change. Remember when we mentioned there are so many ways for people to consume video today? That means your video marketing net should widen to capture more demographics and types of people. While every business has its target demographic, limiting your video marketing to attract a narrow set of people increases your potential to lose sales and customers.
Have you heard of the term “ad fatigue”? Elevato describes it as “a phenomenon that occurs when an audience becomes desensitized to an ad set causing ad efficiency to decrease.” In simpler terms, people are tired of seeing ads. This reinforces our earlier point: video is everywhere. But as a business who wants to stand out in the crowd rather than get lost in the shuffle, your video ads need to be different. How? By telling a story. Stop selling! People have been telling stories since the beginning of time. Your video marketing might have current content and subject matter, but if you’re trying to sell rather tell, you probably need to update your videos.
Another element that can impact your videos’ reach relates to branding. Video marketing is a great way to reinforce your brand using your logo, brand colors, and even tone. Does your company have a mission? Make sure every video you put out there reflects it. Does your company sell a humorous product? Or is your company a non-profit with a serious mission? Whatever tone your business adopts, be sure to create video content that aligns with your company’s vision.
If there’s one takeaway here, it’s that video isn’t going anywhere. We encourage you to review your video marketing and ask yourself the following questions: Is the subject matter or information out of date? Are your videos failing to capture more demographics? Do your videos reflect your company’s mission and vision? Is your brand obvious in your videos?
Before we became the full-marketing agency you know as Paragon Marketing Group today, we were formerly a video production company. And with that experiences comes a world of knowledge that we are passionate about sharing with other businesses, just like yours. If you’re ready to update your video marketing, contact us today!
We’re still a few months from the new year, but that doesn’t mean your marketing shouldn’t be prepared. It’s time to plan your marketing for 2023. Aside from inflation and economic changes impacting businesses nationwide, technological advances and new, emerging trends in marketing mean it’s even more important to start planning your marketing for the upcoming year.
As a full-service marketing group, we believe it’s important that your marketing attract new clients while retaining your current customers. Here are three reasons why it’s time to plan your marketing for 2023:
1. Marketing Trends Are Always Changing . . . And So Should You
Between a global pandemic and constant advancements in technology, it isn’t surprising that advertising trends are changing. While we believe in celebrating your milestones, the marketing machine is constantly evolving, which means your marketing strategies should, too. Whether you need help with your website or a social channel, it’s time to map out marketing strategies for 2023.
Constantly evolving marketing trends means it’s time to change and plan your marketing for 2023.
2. New Consumers’ Habits Requires A Mobile-First Mindset
While the pandemic might have slowed in-person business for many consumers, those same consumers not only continue to spend more time online, but they also use their mobile devices to shop, search for businesses, and view websites on their mobile devices. And with this move here to stay, businesses need to ensure their websites are responsive, consider increasing their mobile advertising budget, and make decisions with a mobile-first mindset to continue to attract today’s consumers.
Plan your marketing for 2023 with a mobile-first mindset as more consumers continue to search and shop on their mobile devices.
3. Marketing Experts Could Give You The Upper Hand
Many people are overwhelmed by the prospect of trying to design their own website, get their business in all the proper listings, and post regularly to multiple social channels in addition to all the other marketing avenues they could be utilizing. What often helps a business stand out from the crowd is bringing in a third-party expert. Why? Because marketing firms stay up-to-date on the latest trends and specialize in providing marketing services for businesses big or small. They can even manage your marketing completely if you rather focus on running your business. Whether you need an outside opinion or guidance, firms like Paragon Marketing Group can provide the necessary expertise you need.
Consider hiring a marketing firm, like Paragon Marketing Group, to help you in the year as you plan for marketing in 2023.
Marketing trends will continue to change, so it’s vital that your business embrace the future. Whether you choose to hire a marketing firm for outside expertise, mobilize your website to create a better online experience for your mobile users, or map out a marketing strategy to prepare for the new year, now is the time to plan your marketing for 2023.
When it comes to video marketing, it can be overwhelming to know where to start. There are so many places consumers view video today – billboards, social media, websites, TV, search engines, apps. Plus, people are no longer watching video just on their TVs or computers. Now it’s convenient to watch on smartphones, tablets, and even e-readers. Which is all the more reason it’s important to update your video marketing for your business.
Why Should You Update Your Video Marketing?
Here are three reasons you should update your video marketing now:
1. Your Aesthetics & Content Need A Refresh
Retro TV, VCR, and soda cans
Now if your video marketing hasn’t changed since the 1990s, you don’t need us to tell you they desperately need an update. But it’s not the 2000s or even 2010s anymore either, The Internet is constantly changing, and so should your online presence, video included. Are the people, the styles, the objects, or the technology in your videos outdated? A good way to find out is to put yourself in the following fictional scenario: If you were to approach a potential customer in person wearing the same style, showing the same objects, and using the same technology in your videos, would that customer be more focused on your appearance or your message?
Perhaps it’s not the tangible items that need to change in your video marketing. Is data or information in your video current? Today’s consumers are highly intelligent. With new information readily available online, having updated, accurate information in your video marketing is vital if you want customers to take your business seriously.
It’s certainly good news when your customer base is expanding. But with growth comes change. Remember when we mentioned there are so many ways for people to consume video today? That means your video marketing net should widen to capture more demographics and types of people. While every business has its target demographic, limiting your video marketing to attract a narrow set of people increases your potential to lose sales and customers.
Have you heard of the term “ad fatigue”? Elevato describes it as “a phenomenon that occurs when an audience becomes desensitized to an ad set causing ad efficiency to decrease.” In simpler terms, people are tired of seeing ads. This reinforces our earlier point: video is everywhere. But as a business who wants to stand out in the crowd rather than get lost in the shuffle, your video ads need to be different. How? By telling a story. Stop selling! People have been telling stories since the beginning of time. Your video marketing might have current content and subject matter, but if you’re trying to sell rather tell, you probably need to update your videos.
Another element that can impact your videos’ reach relates to branding. Video marketing is a great way to reinforce your brand using your logo, brand colors, and even tone. Does your company have a mission? Make sure every video you put out there reflects it. Does your company sell a humorous product? Or is your company a non-profit with a serious mission? Whatever tone your business adopts, be sure to create video content that aligns with your company’s vision.
If there’s one takeaway here, it’s that video isn’t going anywhere. Review your video marketing and ask yourself the following questions: Is the subject matter or information out of date? Are your videos failing to capture more demographics? Do your videos reflect your company’s mission and vision? Is your brand obvious in your videos?
If you’re ready to update your video marketing, consider contacting your local marketing agency today.
“Why should I hire you if I can just figure it all out myself?” This is a common question many small business owners ask when they consider outsourcing marketing.
And that’s a great question. This might not apply to EVERY business. But most small businesses that are struggling to juggle everything are going to want to hear this. So here are 5 reasons it’s time for MOST businesses to outsource their marketing.
Feeling overwhelmed? Maybe it’s time to outsource your marketing!
5 Reasons to Outsource Your Marketing
1. You’re Juggling Too Many Things
When you have to do everything yourself, two things often happen:
You can’t perform every task at a high level because you’re too busy trying to do everything, so often you’re unable to give the necessary attention to all aspects of your business; OR
You forget about or give up on trying to do everything, so things like marketing fall by the wayside because you don’t have the time to dedicate to it.
If you see yourself in either or both of those situations, you’re not alone. You’re just juggling too many things, like this business owner.
2. You’re Focused on the Short Term
Like all good things in life, marketing takes time. And that time is a commitment you make to really invest in your business. But most business owners are often just trying to get through the next day, the next week, or the next month. And when it comes to marketing, this mindset is doomed to fail. Why? Because you’re focused on just the short term. It’s time to change your focus.
How do you start thinking with a long-term perspective? Since marketing strategies need regular planning and constant attention, you can start seeing results over time. Unfortunately, it is a rare business owner who can dedicate enough time to create a long-term plan specific to marketing.
That’s why many business owners will throw ideas at the wall and hope for the best. But this rarely works, if ever. And that’s why outsourcing your marketing to a team with the time can prepare your business to be successful over the long term.
3. You’re Losing Valuable Time
We often think of most things to purchase in terms of cost. How much is this lunch going to cost me? Am I going to have enough money to spend on my daughter’s dream wedding? How many dollars did your spouse just spend on that boat?! But what about the cost of your time . . . ?
If you’ve noticed a common thread through all these points, is that in most cases, business owners don’t have the luxury of time to dedicate to marketing. Ask yourself what all you could accomplish if you didn’t have to do all or any marketing by yourself.
Or maybe you haven’t spent much time on marketing, but it’s something you wish you had time for. A great marketing plan takes time and effort to create. And we’d love to help you do that!
4. You’re Limited to Only One Person’s Knowledge
Now maybe you or someone on staff has some marketing experience. That’s awesome! But what if you could multiply that knowledge? Together at Paragon Marketing Group, we offer more than 50 years of experience covering every aspect of marketing. Imagine what you could accomplish with so much more knowledge!
Let’s say you don’t have a background in marketing, but you’re considering hiring a person in-house. Now, this isn’t a bad solution, but consider the difference between hiring a full team of marketing experts as opposed to paying a single person a salary.
5. You Could Have So Many More Services at Your Disposal
Outsourcing your marketing truly does come with its perks. Consider all the additional services you could have employed for your business:
Email marketing, listings, social media, online advertising, podcasts, direct mail marketing
Video production, video marketing, streaming services
Web design, web hosting, web maintenance, e-commerce functionality, and SEO
Branding materials, advertisements, and presentation design
That’s a lot of services! And you could have all of them at your disposal if you chose to outsource your marketing.
You now have 5 great reasons to consider outsourcing your marketing.
Now it’s pretty natural to have doubts or uncertainties about moving forward. It’s a big step. So as you have questions, consider talking to a marketing agency that could help take your marketing to the next level, and relieve that pressure you’ve been facing to do everything yourself.
What’s on your new year’s resolutions list? Eating healthy, staying active, and traveling of course. What about upping your video content game? 2021 is the year of fun, trying new things, and being adaptable! We’ve created a list of video marketing strategies your business should be incorporating into your marketing plan this year.
Video Marketing Strategies
What type of video content could up your marketing for 2021? Check out these 5 video marketing strategies:
1. Casual, Laidback Content
Yes, you read that right. In light of COVID-19, big video production has been put on hold. Throughout the year, we’ve seen companies create advertisements and videos from compiled home videos of their employees and customers and we don’t see this leaving us any time soon. Above anything else, people prefer authentic content. That means snippets of live streams and selfie videos from your iPhone can be used and reused on your social accounts! While they may be lower quality, they invite personality to your business and your clients can have a better understanding for your company’s message and morals.
2. Live-Streaming
You can also thank COVID for this one. Did you know that the online live streaming industry has grown 99% between April 2019 and April 2020? Live streaming has become increasingly more popular for many reasons. It’s a way for businesses to directly interact with their customers and people love it because they can watch video content with advertisements or commercials. According to Livestream, 82% of people prefer live video from a brand over standard social media posts and 80% of people prefer live streaming over reading a blog from a brand.
3. Super Short Videos
We’re talking 5-10 seconds short. We all know and love the “Skip Ad” option on Facebook and Youtube videos. Creating an advertisement that people can watch before being able to skip the ad ensures that your content is being seen.
4. Long Video
To the same degree, consumers are increasingly enjoying longer content. Perhaps it’s due to COVID and freed up time on people’s hands, people are getting more used to watching longer content. A recent study found that videos longer than 15 minutes account for 50% of all video engagement but only 8% of content. This means you can produce fewer, longer videos for better results. The key to success is to make the video exciting and engaging.
5. 360 Video and AR Content
360 video is a powerful tool to allow your audience to be more interactive with your content. This type of video is becoming more popular even for regular, every day people to use. AR content is being used by big businesses and smaller companies are slowly catching on. IKEA, for example, allows you to place their products into your living spaces to see it for their intended use.
With these video marketing strategies, your business is sure to capture the attention of new and current customers. Paragon Marketing Group is no stranger to any of these types of videography and are eager to help you launch into the new year! Call or message us today (262)443-9092
When you think of marketing in 2020, you probably aren’t thinking of the positive impacts – or any impact – of email marketing. Many believe that email promotions are dead, but a recent study found that there are 3.9 billion daily email users and 73% of millennials prefer communication from businesses via email.
Positive Impacts of Email Marketing
What are some of the positive impacts of email marketing? With email marketing, you can . . .
Increase Communication with Current Customers
Email marketing is a great way to increase loyalty with your current customers. This is because customers must ask to receive emails by manually signing up for your newsletter. This allows you to communicate with your consumers on a broader level but you still control how personalized the contents of the email can be.
Educate your Customers
As stated above, you get to personalize what goes into your emails. This type of marketing is to not only sell a product but to also educate your clients on matters related to your services as well as your company’s values.
Improve Sales
Did you know that 59% of marketers say email is their biggest source of ROI (Return On Investment)? Your email marketing campaigns should include messages to encourage your customers to purchase products. They may be more likely to make a purchase because they actively chose to receive messages like these from you. Email marketing allows the ease of purchasing a product with no more than two clicks. With a catchy tagline, your email can take a customer right to the checkout page of a product on your website.
Increase Your Value
After some trial and error, you’ll be able to discover what communication strategy works best with your customers. Once you do, your customers will pay more attention to the message in each email. In return, you’ll be able to establish the brand of your business and create a closer relationship with your clients.
Reach People from Anywhere Instantly
Email marketing reaches customers faster than a social media post. This is because the email notification shows up on a smartphone as it’s sent out. Rather than having to scroll through Instagram or Facebook to see the post, it’s instant. People are constantly checking their emails: first thing in the morning at work, while at lunch, and even when lounging around.
Learn What Works
Email marketing is another way for you to monitor what’s working and what’s not based on clicks. After sending out a campaign, you can look back and see which links had the most amount of traffic. From there, try incorporating more of that topic into your emails, social media posts, and advertisements.
These are just six of several ways in which email marketing can benefit your business. The best news is, it’s cheap and easy to get started with it! Call or message Paragon Marketing Group today (262) 443-9092.
When you think of marketing in 2020, you probably aren’t thinking of the positive impacts – or any impact – of email marketing. Many believe that email promotions are dead, but a recent study found that there are 3.9 billion daily email users and 73% of millennials prefer communication from businesses via email.
Positive Impacts of Email Marketing
What are some of the positive impacts of email marketing? With email marketing, you can . . .
Increase Communication with Current Customers
Email marketing is a great way to increase loyalty with your current customers. This is because customers must ask to receive emails by manually signing up for your newsletter. This allows you to communicate with your consumers on a broader level but you still control how personalized the contents of the email can be.
Educate Your Customers
As stated above, you get to personalize what goes into your emails. This type of marketing is to not only sell a product but to also educate your clients on matters related to your services as well as your company’s values.
Improve Sales
Did you know that 59% of marketers say email is their biggest source of ROI (Return On Investment)? Your email marketing campaigns should include messages to encourage your customers to purchase products. They may be more likely to make a purchase because they actively chose to receive messages like these from you. Email marketing allows the ease of purchasing a product with no more than two clicks. With a catchy tagline, your email can take a customer right to the checkout page of a product on your website.
Increase your Value
After some trial and error, you’ll be able to discover what communication strategy works best with your customers. Once you do, your customers will pay more attention to the message in each email. In return, you’ll be able to establish the brand of your business and create a closer relationship with your clients.
Reach People from Anywhere Instantly
Email marketing reaches customers faster than a social media post. This is because the email notification shows up on a smartphone as it’s sent out. Rather than having to scroll through Instagram or Facebook to see the post, it’s instant. People are constantly checking their emails: first thing in the morning at work, while at lunch, and even when lounging around.
Learn What Works
Email marketing is another way for you to monitor what’s working and what’s not based on clicks. After sending out a campaign, you can look back and see which links had the most amount of traffic. From there, try incorporating more of that topic into your emails, social media posts, and advertisements.
These are just six of several positive impacts of email marketing. The best news is, it’s cheap and easy to get started with it! Call or message Paragon Marketing Group today (262) 443-9092.
